Updated ASO teardown, US App Store
Solid Starts: Baby First Foods App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 91K−10.2% vs previous month
- Est. monthly revenue
- $809K−20.2% vs previous month
- Est. revenue ÷ downloads
- $8.89
- Rating
- 4.9★47K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Trusted by 6M+ parents around the world
- parentsnot in name
- What it shows
- Two award-style badges (“Apple’s Best Parenting App”, “App of the Day”) beside a phone showing a First Foods home screen with a baby photo and a “Build baby’s 100 Foods Plan” button.
- Why it converts
- Opens with the app’s own proof and a first look at the product. The caption talks about parents, not what the app does.
#2In search results
Raise a Happy, Healthy Eater
- What it shows
- A weekly meal plan with a mango card on Friday and an “Add to List” button, plus a “Featured in” row with The Strategist, The New York Times and GMA.
- Why it converts
- States the outcome a parent wants rather than a feature. The press row adds named sources a visitor can recognize.
#3In search results
How to Serve Any Food to Baby
- how to servenot in name
- What it shows
- A “How to Cut Cucumber for Babies” guide with four cut sizes by age, and age sections below.
- Why it converts
- Shows one concrete, useful answer instead of describing it. The caption names a question parents look up.
#4
Award-Winning First Foods® Database
- first foodsin name
- databasenot in name
- What it shows
- A searchable food list with photos of egg, strawberry, avocado and bread, and a “Sort & Filters” control.
- Why it converts
- Large food photos make the list easy to read at a glance. The caption leans on the app’s own “award-winning” claim, which is a printed claim only.
#5
Learn from Pediatric Feeding Experts
- feedingnot in name
- What it shows
- A “For You” screen with course and guide cards: a solids course, feeding schedules, weaning and toddler first aid, each with a photo and a length.
- Why it converts
- Puts expert-led learning in one picture. “Experts” is the app’s own claim here, and the cards give examples of what that content is.
#6
Track Baby's Progress
- tracknot in name
- What it shows
- A Tracker calendar for October 2025 with a Food Log tab, colored dots on some days and a plus button.
- Why it converts
- Closes on a habit feature that brings parents back. The caption is short and uses a plain verb.
Icon and design system
What makes the page read as one brand at a glance.
- Three small food drawings say “food” before the name is read.
- The name is written in full, which helps recognition but is small detail at the smallest sizes.
- Dark navy matches the phone frames and caption text in the screenshots, so icon and gallery share one look.
- 01
Proof in the first two images
Award badges and press logos come early, next to real product screens. Visitors see who vouches for the app before they scroll.
- 02
Plain headline over a phone
Most images are one dark headline on light gray, with one phone below it. The layout stays much the same, so the set reads as one system.
- 03
Real photos carry the screens
Food photos and baby photos make the UI easy to read at a glance. The screens are not abstract lists.
- 04
Captions name tasks parents have
“How to Serve Any Food to Baby” and “Track Baby’s Progress” read like things a parent would ask.
- 05
Mostly one idea per image
Plan, serve, browse foods, learn, track. Most images sell one job, so a visitor can stop anywhere and still get the point.
ASO score breakdown
91 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings23 / 25
- 4.9 average (full marks at 4.8)15/15
- 47,044 ratings (full marks at 100,000)8.4/10
- Freshness15 / 15
- Last update 8 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+2 pts
4.9 stars from 47,044 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: parents, how to serve, database, feeding, track. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app does in the first image, even when you also show proof.
- Put awards and press logos near the front, and print only ones you hold.
- Use one layout, one headline style and one background across the set.
- Write captions as a task your user already has.
- Show real photos or content in the UI, not empty lists.
- Keep each headline to a few large words so it reads at thumbnail size.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Solid Starts: Baby First Foods”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Solid Starts uses them for parents and how to serve.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Solid Starts uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Solid Starts: Baby First Foods on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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