Updated ASO teardown, US App Store
Kiva: AI Product Video & Ads App Store optimization
A Photo & Video app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 87K+334.6% vs previous month
- Est. monthly revenue
- $189K+844.7% vs previous month
- Est. revenue ÷ downloads
- $2.17
- Rating
- 4.8★563 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Product Photo to Video Ad
- product photonot in name
- video adnot in name
- What it shows
- A burger photo in a small circle with an arrow to the animated video result, a “VIDEO AD” tag, the prompt “Make this burger look irresistible.” and a frame strip. A gray line below the headline reads “One photo. Ready to run.”
- Why it converts
- Shows the input and the output in one frame, so a visitor sees what the app does without reading more.
#2In search results
Static Photos to Video
- photos to videonot in name
- What it shows
- A car photo in a small card with an arrow to a cinematic coastal road video, and a prompt box reading “Add speed and cyberpunk lighting.”
- Why it converts
- Repeats the photo-to-video promise with a different product, which shows the range. The prompt box shows how a user steers the result.
#3In search results
AI Spokesperson for Your Shop
- ai spokespersonnot in name
- What it shows
- A woman holding a lipstick, an “Emma” avatar with a Create button, a prompt using @Emma and @Image tags, and chips for Selling Points, Scripts and Translation.
- Why it converts
- Names a second use: a presenter for product ads. The @ tags in the prompt show how a photo and a presenter combine.
#4
Sell Globally in Any Language
- translationnot in name
- What it shows
- A bearded man in a red cap at a laptop with a microphone, and an EN text field with ES, TH, RU and JA translations below it.
- Why it converts
- Speaks to sellers who want ads in other markets. The translation lines are small UI text.
#5
Effortless Video Creation
- What it shows
- A woman presenting a perfume bottle, an “Agent” label, a prompt with @Emma and @Image tags, an inset product photo and a slider.
- Why it converts
- The caption is general and names no feature. The image repeats the presenter idea from the third screenshot, so it adds little new.
#6
AI Agents Shape the Story
- ai agentsnot in name
- What it shows
- Three tilted portrait cards of different presenters on a blue background with star shapes. No app UI is visible.
- Why it converts
- Closes on the range of presenters. With no UI, it explains little about how the app works.
Icon and design system
What makes the page read as one brand at a glance.
- One shape, a K built from petals, carries the whole icon. It has no text beyond the letter.
- Green-to-blue gradient on black. The screenshots use blue with cyan headlines, so the two share a blue family.
- Large simple shapes and high contrast, so it should hold up at small sizes. A dark-mode check is still worth doing.
- 01
Input to output in the first image
The first screenshot puts a product photo next to the finished video ad. The visitor sees the before and the after together.
- 02
Similar frame across the set
Most images share a blue gradient, cyan headline, gray subline and blue phone frame. The content changes while the frame stays similar, so the set reads as one system.
- 03
Headline plus a gray subline
A two-line headline carries the idea. A gray line adds detail.
- 04
Prompts shown on screen
Several images show the text prompt that made the result. This tells a visitor how little input the app needs.
- 05
Presenter avatars repeat
Several images show a presenter. The idea repeats across them, so a later image adds little new.
ASO score breakdown
82 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 28 of 30 characters9.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings15 / 25
- 4.8 average (full marks at 4.8)15/15
- 563 ratings (full marks at 100,000)0/10
- Freshness15 / 15
- Last update 15 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+10 pts
4.8 stars from 563 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: product photo, video ad, photos to video, ai spokesperson, translation, ai agents. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the input and the output together in the first screenshot.
- Name the concrete job in the headline, such as “Photo to Video Ad”, not a general promise.
- Keep one frame, one color family and one caption style across the set.
- Put the key words in the large headline. Treat sublines as optional reading.
- Show a real prompt or setting so visitors see how little effort the app needs.
- Give each image a different idea. If two images say the same thing, replace one.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Kiva: AI Product Video & Ads”, which uses 28. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Kiva uses them for product photo, photos to video and ai spokesperson.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Kiva uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Kiva: AI Product Video & Ads on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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