Updated ASO teardown, US App Store
Plantify: AI Plant Identifier App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 12K+49.1% vs previous month
- Est. monthly revenue
- $50K−16.9% vs previous month
- Est. revenue ÷ downloads
- $4.17
- Rating
- 4.6★10.5K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
AI Powered Plant Identifier
- plant identifierin name
- What it shows
- A phone camera frame on a red flower with a “Mums / Chrysanthemum” label, under a laurel badge reading “1.000.000+ Plant Recognitions” with five stars.
- Why it converts
- Says what the app does and shows it working in one frame, so the first image answers “what is this?”. The count is the app's own printed claim, and it sits right under the caption.
#2In search results
Ultimate Plant Guide
- plant guidenot in name
- What it shows
- A poinsettia care page with four cards: Temp 15°C-22°C, Sunlight Direct Light, Water Every day, Repot 12-18 months.
- Why it converts
- Shows what a visitor gets after the scan: care facts they can act on. The four large cards stay readable when the image is small.
#3In search results
Cure Sick Plants
- sick plantsnot in name
- What it shows
- A before and after split of a person holding a dried-out plant on the left and a lush green plant on the right, with Before and After labels.
- Why it converts
- Sells the outcome people want, a healthy plant. A split image is quick to read.
#4
Meet your AI Botanist
- ai botanistnot in name
- What it shows
- A chat screen: an “AI Botanist” welcome from a cartoon gardener, a user question about a sick snake plant, and a reply starting to list causes.
- Why it converts
- Adds a second use beyond scanning: ask questions in plain language. The chat text is small, so the caption carries the message here.
#5
Quick Diagnosis
- diagnosisnot in name
- What it shows
- A camera view on a damaged leaf with three cards below: Disease (fungal infection), Cause (nutrient deficiency), Cure (apply a fungicide).
- Why it converts
- Shows the scan to answer flow in three labeled steps. The same camera frame as screenshot 1 ties the set together.
#6
Light Meter
- light meternot in name
- What it shows
- A camera view of a potted plant with a vertical yellow-to-blue color scale and a note, “Your plant needs more sun!”
- Why it converts
- Names a feature that people may also look for. It reads as an extra.
Icon and design system
What makes the page read as one brand at a glance.
- One idea: a plant inside camera-style corner brackets says “scan a plant” before the name is read.
- Green on white matches the green captions and green backgrounds in the screenshots.
- No text and only a few flat shapes, so it stays clear at small sizes.
- 01
Two-tone captions
A light, thin first line and a bold green second line. The bold line holds the feature name, so the eye lands on it.
- 02
Result on screen, not just the interface
The scan, the care card and the diagnosis cards all show an answer a visitor would get, not a settings or menu screen.
- 03
Printed claim in screenshot 1
A laurel badge reads “1.000.000+ Plant Recognitions” with five stars. It is the app's own claim, placed next to the main caption.
- 04
One feature per image
Identify, guide, cure, chat, diagnose and light meter each get their own image with a short two-word caption.
- 05
Similar frame and background
Most images use a phone frame on a pale green fade with the same caption position, so the set reads as one system.
ASO score breakdown
91 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 29 of 30 characters9.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots35 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings16 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 10,521 ratings (full marks at 100,000)5.1/10
- Freshness15 / 15
- Last update 5 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+9 pts
4.6 stars from 10,521 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: plant guide, sick plants, ai botanist, diagnosis, light meter. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the main action working in screenshot 1, with the result visible.
- Name the feature in two or three words, and set the key word in bold.
- Put a proof point near the caption only if it is real and relevant.
- Show the outcome the user wants, such as a healthy plant, not only the interface.
- Use short labeled cards for results so they stay readable at small size.
- Keep one frame, one color family and one caption position across the set.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Plantify: AI Plant Identifier”, which uses 29. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Plantify uses them for plant identifier, plant guide and sick plants.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Plantify uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Plantify: AI Plant Identifier on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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