Updated ASO teardown, US App Store
Partiful: Party Invite Maker App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 600K+50% vs previous month
- Est. monthly revenue
- $542K+78.9% vs previous month
- Est. revenue ÷ downloads
- $0.90
- Rating
- 5.0★283.1K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
9 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Create Events in Seconds
- eventsnot in name
- What it shows
- An event page for “lexi’s 26th” with a large cover image, date and time, host line, and a floating “Going” button. A gray line under the headline calls it the “fastest, easiest event planning app”.
- Why it converts
- Says what the app does and shows the finished result in the first frame. “In Seconds” promises speed, and the phone shows a real invite instead of a logo or a menu.
#2In search results
Customize Your Event Page
- event pagenot in name
- What it shows
- An image picker with a search bar, tags such as Dancing, Birthday and Chill, and a grid of poster-style cover images.
- Why it converts
- Shows the feature behind the look of the invite.
#3In search results
Invite Guests on Any Platform
- invite guestsnot in name
- What it shows
- A Share Link sheet with an invite preview card and buttons for Copy Link, Messages, WhatsApp and More. The sub-line says no app is needed to RSVP.
- Why it converts
- Removes a worry a host has: guests must install the app. The share sheet is familiar, so the idea is clear at a glance.
#4
Send Text Blasts to your guests
- text blastsnot in name
- What it shows
- A Messages thread with a link preview for “Book Club” and a text from the host about a venue change.
- Why it converts
- Shows a real use case, a change of plans, rather than the name of a feature. It also shows the app reaching guests inside the messaging app they already use.
#5
Explore Curated Events Near You
- curated eventsnot in name
- What it shows
- An Explore Los Angeles screen on a dark theme, with “Trending in LA” event cards and two floating labels showing friends as Going or Interested.
- Why it converts
- Adds a second reason to install beyond hosting: finding events as a guest. The floating labels hint that friends’ plans are visible.
#6
Keep the Party Going
- What it shows
- A photo album and an activity feed with comments, RSVP replies and reaction counts, plus floating emoji count badges.
- Why it converts
- Covers what happens after the invite goes out. Real-looking photos and replies suggest a lively group, which supports the “keep the party going” line.
Icon and design system
What makes the page read as one brand at a glance.
- One shape, a rounded letter P, is the whole idea. It reads as a brand mark, not a picture of an event.
- The dark background matches the dark gradients behind the headlines, so icon and screenshots feel related.
- The letter has a textured sheen. It is a simple shape, but the finer shading may be hard to see at the smallest sizes.
- The icon does not hint at parties or invites. The name and the first screenshot carry that job.
- 01
Headline plus sub-line
Most images have a short bold headline, then one sub-line that adds detail.
- 02
Verb-first headlines
Create, Customize, Invite, Send, Explore, Keep. Each tells the visitor what they can do, in plain words.
- 03
Follows the host’s path
The order runs from creating an event, to styling it, inviting guests, messaging them, finding events and keeping the party going. Each image adds one step.
- 04
Floating elements break the frame
A “Going” button, name labels, a cursor-style badge and emoji counts sit over the phone edge. They add motion and social cues to still images.
- 05
Background color shifts, layout stays close
Backgrounds move between purple, navy, peach and dark gray, while headline position and phone placement stay similar. Each image feels different but the set reads as one.
ASO score breakdown
92 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 28 of 30 characters9.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings25 / 25
- 5.0 average (full marks at 4.8)15/15
- 283,142 ratings (full marks at 100,000)10/10
- Freshness15 / 15
- Last update 1 days ago (full marks within 30)15/15
Where the points are
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: events, event page, invite guests, text blasts, curated events. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show a finished result in screenshot 1, not a logo or a menu.
- Start each headline with a verb that names what the user can do.
- Put one idea in each screenshot, and order them like a story.
- Use a short sub-line to answer the next doubt, such as “No app needed to RSVP”.
- Keep layout fixed and vary only the background color to link the set.
- Add a visible rating, award or user count if you have one. A set with none leaves trust to the reviews.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Partiful: Party Invite Maker”, which uses 28. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Partiful uses them for events, event page and invite guests.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Partiful uses 9.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Partiful: Party Invite Maker on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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