Updated ASO teardown, US App Store
ChatBox - AI Chat with Chatbot App Store optimization
A Productivity app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 40K−20% vs previous month
- Est. monthly revenue
- $702K−12.5% vs previous month
- Est. revenue ÷ downloads
- $17.55
- Rating
- 4.6★165.3K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Your Smart AI Assistant
- ai assistantnot in name
- What it shows
- A large caption above an “Ask your question” bar, with four cards around it: Voice Chat, AI Writer, Image Analysis and AI Image.
- Why it converts
- Says what the app is and shows its range in one frame. It's a feature map, not a real use, so the specific examples come later.
#2In search results
Ask AI Anything
- ask ainot in name
- What it shows
- A chat with a photo of a damaged leaf, the question “Did I overwater or underwater?” and a reply about a Monstera with yellowing leaves.
- Why it converts
- “Anything” is a broad word, and the plant question shows what it means in daily life. The photo also shows you can ask with an image.
#3In search results
AI Image Generator
- ai image generatornot in name
- What it shows
- A photo of an empty room, the prompt “Recreate this room in a modern minimalist style” and a furnished result.
- Why it converts
- Names a feature people look for and shows before and after in one chat. The result is large enough to read at a small size.
#4
Advanced Voice Mode
- voice modenot in name
- What it shows
- A Voice Chat screen with a voice message reading “I think I'm going to miss rent this month. What ...”, “Here's what I think” and gradient voice bars.
- Why it converts
- Shows a personal question you might rather say than type. “Advanced” adds little, so the example does the selling.
#5
Real-Time Web Search
- web searchnot in name
- What it shows
- The question “How much money do I need for a week in Cancun?” with source links, two beach photos and the start of an answer.
- Why it converts
- Visible source links show where an answer draws from, the only proof of this kind in the set. The trip question makes the feature concrete.
#6
Homework Helper
- homework helpernot in name
- What it shows
- A notebook page with “Solve x² + 2x = 15 by factoring”, Snap and Solve buttons, a step-by-step solution and a red A+ mark.
- Why it converts
- Speaks to a separate group, students, in two words people look for. The Snap and Solve buttons show the steps without more text.
Icon and design system
What makes the page read as one brand at a glance.
- One shape with no text, in high contrast, so it holds up at small sizes.
- Green on black matches the screenshots, and the hexagon appears beside each ChatBox reply.
- The mark is abstract and doesn't suggest chat, so the name does that work.
- 01
A feature map first
Screenshot 1 puts four features around one question bar, a way to show an all-in-one app in a single frame. The trade-off is that no single use stands out.
- 02
Feature caption, everyday example
Most captions name the feature. The prompts below them, about a plant, a room, rent, a trip and homework, show why you'd use it.
- 03
One feature per screenshot
Chat, images, voice, search and homework each get one frame, in two-line captions of a few words.
- 04
One dark system
Near-black backgrounds, a green glow, white captions and the same phone frame repeat on five images and carry the icon's colors.
- 05
No proof points
The set shows no rating, user count, award or press mark. Source links on screenshot 5 are the closest thing to a trust signal.
ASO score breakdown
91 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings21 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 165,345 ratings (full marks at 100,000)10/10
- Freshness15 / 15
- Last update 16 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+4 pts
4.6 stars from 165,345 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: ai assistant, ask ai, ai image generator, voice mode, web search, homework helper. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Use real questions in your example UI, so a broad tool feels specific.
- Give each main use its own screenshot and a short caption.
- If your app does many things, name a concrete first use on screenshot 1 as well as the range.
- Replace empty words like “advanced” with what the feature does.
- Add a real rating, user count or award if you have one.
- Carry your icon colors into the screenshot backgrounds.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “ChatBox - AI Chat with Chatbot”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. ChatBox uses them for ai assistant, ask ai and ai image generator.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. ChatBox uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- ChatBox - AI Chat with Chatbot on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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