Updated ASO teardown, US App Store
Knitandnote: Knitting App App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 7K+0% vs previous month
- Est. monthly revenue
- $30K+0% vs previous month
- Est. revenue ÷ downloads
- $4.29
- Rating
- 3.9★184 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
7 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Knit more Stress less
- knittingin name
- What it shows
- A home screen with four counts beside a stack, yarn balls, a scale and a fourth icon, buttons for Yarn stash, Needle stash and Tools, and active project cards. A second phone shows an increase calculator.
- Why it converts
- Opens with a promise, not a feature name. The caption uses the word “Knit” but does not name the app or its features; the home screen shows what the app holds.
#2In search results
Support in every project
- video tutorialsnot in name
- calculatornot in name
- What it shows
- A video tutorials list (basic techniques, cast off, increase) beside a stitch increase and decrease calculator.
- Why it converts
- Shows two kinds of help: video lessons and a calculator. The phones are cropped at the edges, so the detail is hard to read at small size.
#3In search results
Never lose your place
- row counternot in name
- What it shows
- A pattern page with a highlighted line of text, a toolbar of markup tools, and an Increases counter at 23 with a target of 42.
- Why it converts
- Names a clear pain for someone knitting from a pattern and shows the counter that solves it.
#4
Stay in control
- project trackingnot in name
- What it shows
- A project page for a sweater with pattern, total knitting time of 4h 32min, start date, size and gauge. A second phone shows yarn and row counters.
- Why it converts
- Shows the tracking side: time, yarn and counters for one project. The caption is general, so the screen has to explain it.
#5
Patterns worth casting on
- knitting patternsnot in name
- What it shows
- A grid of photos of finished knitwear, with people wearing sweaters and cardigans. No app screen.
- Why it converts
- Sells the outcome with real finished garments, which is what a knitter wants to make. It does not show how patterns are browsed or bought in the app.
#6
Your stash organized
- yarn stashnot in name
- What it shows
- A My patterns list with category counts, and a Yarn stash screen with 3735 grams and 15093 meters in stash.
- Why it converts
- Speaks to the people who collect yarn and patterns. The list screens are clear and the caption names the feature.
Icon and design system
What makes the page read as one brand at a glance.
- One idea: the letters k and n with a small ampersand and leaf sprig. It does not show yarn or needles, so it does not say what the app does.
- Text is the whole mark. The small ampersand and leaves are fine detail that may be lost at the smallest sizes.
- The rose and cream match the screenshot backgrounds, so icon and gallery look like one brand.
- 01
Rose palette across the set
Most images use the same blush and rose shapes with brown text. The set reads as one brand, and it matches the icon.
- 02
Short phrases, few feature words
Captions such as “Stay in control” are calm and general. They give a feeling, and the screen has to name the feature.
- 03
Cropped, overlapping phones
Phones run off the edge and overlap. It looks stylish, but some text in the screens is cut off or small.
- 04
A pain point as a caption
“Never lose your place” names a real problem and sits next to the counter that fixes it.
- 05
Finished garments as proof of value
One image is only photos of finished knitwear. It sells the result, with no app screen.
ASO score breakdown
53 of 100 points. The full rule is under “How the ASO score works” below.
- App name18 / 25
- Uses 25 of 30 characters8.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more0/5
- Screenshots20 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size0/5
- Trust signal0/5
- Ratings0 / 25
- 3.9 average (full marks at 4.8)0/15
- 184 ratings (full marks at 100,000)0/10
- Freshness15 / 15
- Last update 8 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+25 pts
3.9 stars from 184 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+7 pts
5 characters are free. Add the next most important search term.
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: video tutorials, calculator, row counter, project tracking, knitting patterns, yarn stash. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app is in the first image. A mood line alone leaves that to the name.
- Put a feature word in the caption, such as counter, tutorials or stash, so visitors know what they get.
- Name a pain your user knows well, then show the screen that fixes it.
- Keep screen text large enough to read at search-result size. Crop less.
- Use real results, such as finished projects, to show what users can make.
- Add a rating, award or user count when you have one. Nothing here shows one.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Knitandnote: Knitting App”, which uses 25. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Knitandnote uses them for knitting, video tutorials and row counter.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Knitandnote uses 7.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Knitandnote: Knitting App on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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