Updated ASO teardown, US App Store
TeraBox: 1TB Cloud & AI Space App Store optimization
A Productivity app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 1M+58.2% vs previous month
- Est. monthly revenue
- $400K+58.2% vs previous month
- Est. revenue ÷ downloads
- $0.40
- Rating
- 4.3★19K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
1024GB of Available Storage Space
- storagenot in name
- What it shows
- The TeraBox logo and a 1024GB storage claim above a phone showing the file home screen, with Photos, Videos, Documents and Scan shortcuts and an AI and cloud toggle.
- Why it converts
- Answers what the app is and what you get: a large amount of storage, named by its size. The phone shows a real file screen, so the number is tied to a product. The same line is the app's own claim.
#2In search results
Keep Your Data Safe
- data safenot in name
- What it shows
- A file list with a PPT, XLSX, DOC, PDF and ZIP file, and a large shield badge with the TeraBox T in the corner.
- Why it converts
- Speaks to the worry people have about storing files in the cloud. The shield is a claim the app makes about itself. The screen does not show what protects the data.
#3In search results
AI Search for Everything
- ai searchnot in name
- What it shows
- An AI tab with an “Ask anything” box, an Internet source selector, and shortcuts for Scan, Transcribe, Cloud, AI Video and Bookmarks.
- Why it converts
- Adds a second reason to install beyond storage, using a term people look for. “Everything” is broad, so the caption does not say what the search finds.
#4
HD Video Play AI Subtitles
- ai subtitlesnot in name
- hd videonot in name
- What it shows
- A full-screen sailboat video with an HD badge, a subtitle line, and a panel with an “Intelligent subtitles” switch and language choices.
- Why it converts
- Shows a concrete use: watching video with subtitles in several languages. The photo gives the set a visual break from the file lists.
#5
AI Image Creation
- ai imagenot in name
- What it shows
- An image editor with a cartoon-style street portrait, an undo and redo bar, a Save button and a row of style thumbnails.
- Why it converts
- Names another AI feature and shows the result at a glance. The picture is large and easy to read.
#6
Auto Backup and Easy Sharing
- auto backupnot in name
- sharingnot in name
- What it shows
- A Transfer screen with an “Encrypted backup” row at 7.8MB/S, upload counts for Completed, In progress and Failed, and a file list with progress.
- Why it converts
- Covers the everyday jobs of a cloud app: backup and sharing. The screen is dense, and the caption names sharing without showing it.
Icon and design system
What makes the page read as one brand at a glance.
- One shape, a box with a T inside, reads as a storage container and as the brand letter.
- Flat blue background with no text or fine detail, so it stays clear at small sizes.
- The same blue fills every screenshot background, so the icon and the gallery look like one brand.
- 01
Bold white caption on solid blue
Most captions are large white type on blue. It stays readable when the image is shrunk.
- 02
Storage size as the opener
The first image leads with “1024GB”, a concrete number, and puts the logo above it. The number is the app's own claim.
- 03
AI features follow the storage message
Search, subtitles and image creation come after storage and safety. The set widens the pitch from a storage app to an AI toolkit.
- 04
Real screens in a phone frame
Most images show a real app screen in a device frame. The set reads as one system.
- 05
Captions name features people look for
“AI Subtitles”, “AI Search” and “Backup” are feature words. Captions stay short.
ASO score breakdown
82 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 29 of 30 characters9.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings12 / 25
- 4.3 average (full marks at 4.8)5.6/15
- 19,000 ratings (full marks at 100,000)6.4/10
- Freshness15 / 15
- Last update 4 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+13 pts
4.3 stars from 19,000 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
8 caption terms aren't in the app name: storage, data safe, ai search, ai subtitles, hd video, ai image, auto backup, sharing. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Open with what the app gives, and put a concrete number in the caption if you have one.
- Use one background color and one caption style across the set.
- Set captions in large type so they read at thumbnail size.
- Show a real screen under each caption, not only the claim.
- Give each image one idea, and name the feature in the caption.
- Match the icon color to the screenshot background.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “TeraBox: 1TB Cloud & AI Space”, which uses 29. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. TeraBox uses them for storage, data safe and ai search.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. TeraBox uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- TeraBox: 1TB Cloud & AI Space on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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