Updated ASO teardown, US App Store
Aisle - Indian Dating App App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 40K+1.5% vs previous month
- Est. monthly revenue
- $70K+1.5% vs previous month
- Est. revenue ÷ downloads
- $1.75
- Rating
- 4.5★11.1K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
They met on Aisle
- What it shows
- The Aisle logo above a collage of couple selfies, with the line “They met on Aisle”.
- Why it converts
- Shows the outcome people want, real couples, before any UI. The caption does not say it is a dating app, so the name and icon must carry that.
#2In search results
Discover the most interesting desis
- desisnot in name
- What it shows
- A profile card with name, age, a verified tick, job and school, a large photo, a “Comment” button and a voice clip player.
- Why it converts
- First look at the product. The profile and voice clip show what a match sees. “Desis” names the audience directly.
#3In search results
Search for your kind of person
- searchnot in name
- What it shows
- A “Concierge” grid of member photos with distance, a “Concierge” badge and a search button. Text reads “See over 10000+ handpicked members”.
- Why it converts
- Shows a filter-style feature as a grid of faces. It prints a member count, which is a claim the app makes itself.
#4
Match on interests and philosophies
- matchnot in name
- What it shows
- A Comments inbox with a “Tap to review 86 Comments” bar, a Boost button and a “Likes You” section.
- Why it converts
- Ties matching to what people say, not only photos.
#5
Date the one you vibe most with
- datenot in name
- What it shows
- A Matches list with avatars, message previews and “Message first” and “Your turn” tags.
- Why it converts
- Ends the story at the conversation.
#6
Nothing casual about this dating app
- dating appin name
- What it shows
- Text only on a dark gradient: “Nothing casual about this dating app”, with “casual” underlined and a yellow curve.
- Why it converts
- Says the app is for serious dating in one line, and names the category. It has no UI, so it works as a closing statement, not a feature.
Icon and design system
What makes the page read as one brand at a glance.
- One letter and one small heart is a single idea. The heart hints at dating.
- Black, white and pink are simple, and the pink heart is the only color.
- The screenshots use white type on dark purple, so the icon and the gallery look different from each other.
- 01
Verb + audience caption
Four captions are a verb plus a short phrase: Discover, Search, Match, Date. Together they read as the steps of using the app.
- 02
Verb line, then a phrase
A large white verb sits above a short phrase. The verb reads at thumbnail size.
- 03
One dark system
Dark purple gradient, white type and a white-card phone on most images. The set looks like one design.
- 04
Faces in most frames
Photos of people appear in the first five images.
- 05
A statement to close
The last image has only text and a yellow curve. It frames the app as serious, not casual.
ASO score breakdown
81 of 100 points. The full rule is under “How the ASO score works” below.
- App name23 / 25
- Uses 25 of 30 characters8.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings15 / 25
- 4.5 average (full marks at 4.8)9.4/15
- 11,133 ratings (full marks at 100,000)5.2/10
- Freshness15 / 15
- Last update 27 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+10 pts
4.5 stars from 11,133 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+2 pts
5 characters are free. Add the next most important search term.
- Check caption terms against your subtitle and keywords
4 caption terms aren't in the app name: desis, search, match, date. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say in the first caption what kind of app this is, not only the name.
- Show real UI by the second image, so the first can be a mood image.
- Name your audience in the caption if the app is for a specific group.
- Put the large word first and keep the second line short.
- Keep small notes on cards big enough to read at search size.
- Print a claim like a member count only if it is true, and place it where people see it early.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Aisle - Indian Dating App”, which uses 25. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Aisle uses them for desis and search.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Aisle uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Aisle - Indian Dating App on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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