Updated ASO teardown, US App Store
Dating and Chat - Evermatch App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 30K+0.6% vs previous month
- Est. monthly revenue
- $610K+0.6% vs previous month
- Est. revenue ÷ downloads
- $20.33
- Rating
- 4.3★5.2K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
5 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Go on a date tonight
- datenot in name
- What it shows
- A couple's photo with a “You got a match!” card showing a 95% badge, the line “Chat and meet for free right now” and a “Start dating” button.
- Why it converts
- Shows the result first: a match and a button to act on it. The line “Chat and meet for free right now” is the app's own claim and states the offer in plain words.
#2In search results
Date with local singles
- local singlesnot in name
- What it shows
- A “it's a match” screen with a portrait, the line “You and Sam liked each other!” and a message box.
- Why it converts
- Names who you can meet and where, a more specific promise than a general dating line. The match screen shows the next step, sending a message.
#3In search results
Find new friends
- friendsnot in name
- What it shows
- A grid of profile cards with names, ages, green status dots, percentage badges and “Good chance” labels, under a “Chances” tab with a count of 10.
- Why it converts
- Adds a second use, making friends, for people who do not want to date. The percentage badges show how matches are ranked.
#4
Chat and date with a new people
- chatin name
- What it shows
- Two lists of profile photos: “Write to them now” with an Online tag and “Say hello to the guests”, each with a name, age and minutes-ago time.
- Why it converts
- Shows that people are online and recent, which suggests someone will answer. The grid is dense, so the caption carries the message.
#5
Check your guests
- What it shows
- Five message and like rows, each with a small photo and a blue “Answer” or yellow “Check” button.
- Why it converts
- Shows what happens after you join: likes and messages arrive and need a reply. Large buttons make the action clear even at small size.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a heart, says “dating” before the name is read.
- Warm red, orange and yellow colors match the orange buttons and underlines in the screenshots.
- No text and a plain gradient background, so it stays clear at small sizes.
- 01
Big black caption on white
Most captions are large dark type on a light background above the phone. It stays readable at search-result size.
- 02
Hand-drawn orange underline
The first and third captions circle one key word in an orange oval. The eye lands on “tonight” and “friends”.
- 03
Profile photos fill the screens
Most images show faces in a grid or a match screen. The visitor sees the kind of people they would meet.
- 04
Match and message moments
The set shows a match, a message box and a list of replies. It follows what a user does after joining.
- 05
Two uses in one set
Captions name dating, local singles and friends. People with different goals can each find their reason.
ASO score breakdown
60 of 100 points. The full rule is under “How the ASO score works” below.
- App name19 / 25
- Uses 27 of 30 characters9/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more0/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings9 / 25
- 4.3 average (full marks at 4.8)5.6/15
- 5,183 ratings (full marks at 100,000)3.6/10
- Freshness4 / 15
- Last update 141 days ago (full marks within 30)3.9/15
Where the points are
- Ask happy users for a rating+16 pts
4.3 stars from 5,183 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Ship an update+11 pts
The last update was 141 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
3 caption terms aren't in the app name: date, local singles, friends. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Open with the result a user gets, such as a match, not a menu.
- Write short captions with a clear action, like “Go on a date tonight”.
- Circle or color one key word in the caption to guide the eye.
- Use large dark type on a plain light background so captions read at thumbnail size.
- Show real content on the screen, such as people or messages, so visitors see what they get.
- Name each use case in its own caption when your app serves more than one goal.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Dating and Chat - Evermatch”, which uses 27. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Dating and Chat uses them for date, local singles and friends.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Dating and Chat uses 5.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Dating and Chat - Evermatch on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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