Updated ASO teardown, US App Store
SHREDDY App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 6K+837.1% vs previous month
- Est. monthly revenue
- $50K+837.5% vs previous month
- Est. revenue ÷ downloads
- $8.33
- Rating
- 4.6★1.3K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Join over 500,000 women achieving insane results Our most requested challenge yet, SHREDDY45 is here
- challengenot in name
- What it shows
- Four women posing in front of a larger faded photo of the same group, with an “App of the Day” App Store laurel and the SHREDDY logo above.
- Why it converts
- Opens with a printed user count and an Apple badge, which are trust signals. It shows people but no app screen and no workout, so a visitor learns what the app does only from the name and the category.
#2In search results
Brand new SHREDDY Run 5km, 10km & Half Marathon plans We’ll get you to the finish line
- 5kmnot in name
- half marathonnot in name
- What it shows
- A phone showing a tempo run timer over a close photo of a woman lunging, with a “Live now!” button below the caption.
- Why it converts
- Names a new running plan with distances people look for, and shows the timer screen that goes with it. Adds a second audience to the strength offer.
#3In search results
The fittest in the gym, the strongest on the track Easy, Long and Tempo runs to get you race ready.
- running plannot in name
- What it shows
- Two phones: an easy run timer and a weekly plan list that mixes runs with gym sessions. Icon callouts sit beside short text blocks.
- Why it converts
- Shows how running and strength sit in one weekly plan. The text blocks are small, so this one is hard to read in search results.
#4
When using SHREDDY for workouts, users reported: 98% feel more confident
- What it shows
- Three ring charts with the app’s own survey figures (98%, 9 out of 10, 4 out of 5) above a profile screen with workout totals.
- Why it converts
- Puts numbers in front of the visitor as the app’s own claims, with no source printed. The profile screen below shows what a user sees after many workouts.
#5
WORKOUT WITH OUR EXPERT SHREDDY TRAINERS
- trainersnot in name
- What it shows
- Four women in black workout wear, each with a label giving a first name and a focus such as running or yoga & pilates.
- Why it converts
- Puts the people who lead the workouts up front. The labels name the types of training on offer. No app screen is shown.
#6
Science backed 6-12 week gym & home guides for every ability With workouts 20-45 minutes
- gymnot in name
- home guidesnot in name
- What it shows
- A guides browse screen with trending cards and a phone playing a stretch exercise with a timer. Two round icons mark the text blocks.
- Why it converts
- States the plan length, the places to train and the session time in plain numbers. “Science backed” is the app’s own claim, with no source shown.
Icon and design system
What makes the page read as one brand at a glance.
- The icon is the brand name only, with no symbol, so it does not say fitness before the name is read.
- Dark green on off-white matches the sage and cream colors in the screenshots.
- Bold, simple letters stay readable at small sizes, though the long word shrinks on the home screen.
- 01
Social proof opens the set
The first image leads with a user count and an “App of the Day” badge. Both are the app’s own claims, shown before any product screen.
- 02
People before product
Images 1 and 5 are mostly photos of people. Phones appear in the others, often with the photo behind them.
- 03
Calm color system
Sage green and cream backgrounds with white or dark text. It matches the icon palette and reads as one brand.
- 04
Captions that state specifics
Distances, plan lengths and session times are printed as numbers, such as 5km, 6-12 weeks and 20-45 minutes.
- 05
Mixed type and layouts
Bold sans captions in some images, a serif in others, and different text placement.
ASO score breakdown
57 of 100 points. The full rule is under “How the ASO score works” below.
- App name2 / 25
- Uses 7 of 30 characters2.3/10
- Brand + keyword phrase0/10
- Keywords fill half the name or more0/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings12 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 1,308 ratings (full marks at 100,000)0.6/10
- Freshness15 / 15
- Last update 16 days ago (full marks within 30)15/15
Where the points are
- Use the rest of the app name+23 pts
23 characters are free. Add the next most important search term.
- Ask happy users for a rating+13 pts
4.6 stars from 1,308 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
7 caption terms aren't in the app name: challenge, 5km, half marathon, running plan, trainers, gym, home guides. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the core use in screenshot 1, not only people and a badge.
- Print a trust signal early, and say where a number comes from if you can.
- Use concrete numbers in captions: lengths, distances, minutes.
- Keep one color palette across the icon and every screenshot.
- Make phone text and captions large enough to read at thumbnail size.
- Name new features with the words your users use, like a distance or a plan type.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. SHREDDY uses them for challenge, 5km and running plan.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. SHREDDY uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- SHREDDY on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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