Updated ASO teardown, US App Store
MySivi AI English Speaking App App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 50K+0% vs previous month
- Est. monthly revenue
- $68K+0% vs previous month
- Est. revenue ÷ downloads
- $1.36
- Rating
- 4.5★241 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
7 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Learn English with Your AI Teacher
- learn englishnot in name
- ai teachernot in name
- What it shows
- A welcome screen: the MySivi logo, a robot mascot saying “Hi, I'm ARYA, your AI Personal Teacher”, greeting bubbles in several Indian scripts, and a microphone button.
- Why it converts
- The caption names the subject (English) and an AI teacher. The screen is a welcome scene, not a lesson in use, so a visitor does not yet see what a session looks like.
#2In search results
Easy Lessons for You, Step by Step
- lessonsnot in name
- What it shows
- A topic list inside the app: cards marked Easy, Medium and Hard, such as “Talk about anything” and “Daily routine”, with a few cards pulled out of the phone frame.
- Why it converts
- Shows the choice of speaking topics and difficulty levels. The cards that break out of the frame help the topic names stay readable at a small size.
#3In search results
Follow Your Own Learning Plan
- learning plannot in name
- What it shows
- A Learning Path screen with “Unit 1 Meet and Greet”, numbered chapters, and a pop-up card with a “START +20 STARS” button.
- Why it converts
- Shows that lessons come in an ordered path, which answers “what do I do after I install?”. The star reward hints at a progress system.
#4
Confidently Talk to Real People
- talk to real peoplenot in name
- What it shows
- A live call screen with two cartoon avatars named Priya and Rahul, a call timer, a suggested question (“What are your goals for the future?”), and mute, speaker and end-call buttons.
- Why it converts
- Adds a second use beyond the AI teacher: speaking with other learners. The caption speaks to the fear of speaking, which is a reason to try it.
#5
Fix Your Grammar Right Away
- fix grammarnot in name
- What it shows
- A chat with a sample sentence marked in red, then a corrected version with the changes in green, a Feedback and Explanation toggle, and the robot mascot.
- Why it converts
- A clear before and after in one frame. The red and green marks show what “fix” means.
#6
Practice Every Day with Fun Quizzes
- quizzesnot in name
- What it shows
- A multiple-choice quiz with a question, correct and wrong counters, a green answer banner, an explanation box and a “Swipe Up” hint.
- Why it converts
- Shows a daily practice habit with instant feedback. Closes the set on a lighter, game-like feature.
Icon and design system
What makes the page read as one brand at a glance.
- One idea: two speech bubbles stacked like a conversation, which fits a speaking app.
- Flat purple background with no text, so it stays simple at small sizes.
- The same purple is used for the highlighted caption words in the screenshots, so icon and gallery look related.
- 01
Two-line captions with a purple keyword
A dark line first, then the key phrase in bold purple.
- 02
Same frame on most images
Most images put the caption on top and the phone below, with a pastel color wash behind. The layout repeats.
- 03
Cards break out of the phone
Topic cards and the answer banner stick out past the device frame.
- 04
A mascot as the face of the app
The robot named ARYA appears in the first and fifth images and links the AI teacher idea to a character.
- 05
Benefit captions with a verb
Captions such as “Fix Your Grammar” and “Practice Every Day” say what the learner gets to do.
ASO score breakdown
58 of 100 points. The full rule is under “How the ASO score works” below.
- App name10 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase0/10
- Keywords fill half the name or more0/5
- Screenshots25 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings9 / 25
- 4.5 average (full marks at 4.8)9.4/15
- 241 ratings (full marks at 100,000)0/10
- Freshness14 / 15
- Last update 42 days ago (full marks within 30)13.8/15
Where the points are
- Ask happy users for a rating+16 pts
4.5 stars from 241 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Ship an update+1 pts
The last update was 42 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
7 caption terms aren't in the app name: learn english, ai teacher, lessons, learning plan, talk to real people, fix grammar, quizzes. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app does in the first caption, and show it in use on the first image.
- Give each image one idea and one short caption.
- Set the key phrase of the caption in a bold, different color.
- Let key cards or banners break out of the phone frame so they stay readable when small.
- Use a before and after to show a result, for example red marks changing to green.
- Reuse one layout and the icon color across every image.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. MySivi AI English Speaking App uses them for learn english, lessons and learning plan.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. MySivi AI English Speaking App uses 7.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- MySivi AI English Speaking App on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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