Updated ASO teardown, US App Store
Plant Identifier: Bloom App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 46K−25.3% vs previous month
- Est. monthly revenue
- $35K+38.5% vs previous month
- Est. revenue ÷ downloads
- $0.76
- Rating
- 4.8★200 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Sick plant? Diagnose fast
- sick plantnot in name
- diagnosenot in name
- What it shows
- A leaf photo with a “90% Match” badge, a Leaf Spot result card with severity and curable labels, and a “View Current Treatment” button. A cartoon seed mascot holds a magnifying glass.
- Why it converts
- Opens on a problem a plant owner has and shows the result right away. It leads with diagnosis, not the identify promise in the app name, which comes next.
#2In search results
Identify any plant instantly
- identify plantnot in name
- What it shows
- A ZZ Plant photo with a “98% Match” badge, the plant name and Latin name, and care cards for watering, light and temperature. The mascot points up at the screen.
- Why it converts
- This is the app's name promise in one frame: take a photo, get a name and care facts. The caption uses a phrase people use for this kind of app.
#3In search results
Heal it, step by step
- treatment plannot in name
- What it shows
- A Treatment Plan screen for a named plant with a disease label, a duration, an objective and a list of steps. A “Mark as Completed” button sits at the bottom, and the mascot holds a first-aid kit.
- Why it converts
- Follows the diagnosis with what to do next, so the visitor sees the app helps after the answer too. The step text inside the phone is small and hard to read at thumbnail size.
#4
Never forget to water
- waternot in name
- What it shows
- A Care Schedule with tasks due today and upcoming tasks. A “Peace Lily – Water” card is enlarged on the right, with a water drop above it.
- Why it converts
- Names a daily worry in plain words and shows the reminder that answers it. A visitor who only wants a watering reminder finds that reason here.
#5
All plants, one place
- plant collectionnot in name
- What it shows
- A garden grid of saved plants with watering status. One Peace Lily card is enlarged out of the phone frame, and the mascot waves.
- Why it converts
- Shows that the app keeps a personal collection, a reason to return after the first scan. The short caption is easy to read.
#6
Your plant care hub
- plant carenot in name
- What it shows
- The home screen: a greeting banner with the mascot among plants, a message about today's care task, a “View Today's Tasks” button and the start of a garden list.
- Why it converts
- Sums up the app as one place for plant care. It repeats ideas from earlier images.
Icon and design system
What makes the page read as one brand at a glance.
- One character, a seed with a sprout, signals a plant app without any text.
- The same mascot appears in nearly every screenshot, so icon and gallery read as one brand.
- The green background is close in tone to the character, so the shape may blend in on a green home screen or in tinted mode.
- 01
Two-line captions with a green accent
A white first line and a light green second line, in large bold type on a dark green background. The accent falls on the benefit word.
- 02
Most screenshots carry one idea
Diagnose, identify, treat, water, collect. Most images carry one job the app does.
- 03
Mascot in most frames
The seed character peeks from a corner and changes pose to match the feature. It ties the images to the icon.
- 04
Elements break out of the phone
Some match badges, cards and plant leaves extend past the device frame. The key label stays readable when the image is small.
- 05
Problem first, then the name promise
The first image is about a sick plant, the second about identifying one. The two captions cover different needs.
ASO score breakdown
77 of 100 points. The full rule is under “How the ASO score works” below.
- App name18 / 25
- Uses 23 of 30 characters7.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more0/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings15 / 25
- 4.8 average (full marks at 4.8)15/15
- 200 ratings (full marks at 100,000)0/10
- Freshness14 / 15
- Last update 43 days ago (full marks within 30)13.7/15
Where the points are
- Ask happy users for a rating+10 pts
4.8 stars from 200 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+7 pts
7 characters are free. Add the next most important search term.
- Ship an update+1 pts
The last update was 43 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
7 caption terms aren't in the app name: sick plant, diagnose, identify plant, treatment plan, water, plant collection, plant care. Captions don't count for search; the subtitle and the 100-character keyword field do.
- Win back installs
Downloads fell 25.3% while revenue rose 38.5%. A product page that converts more of its visitors wins installs back without more ad spend.
Apply it to your app
A checklist for your next product page update.
- Open with a problem your user already has, and show the answer on screen.
- Write captions as a short action plus a benefit word, with the benefit word in the accent color.
- Use one idea per screenshot so each image works alone in search results.
- Pull the key card or label out of the device frame so it stays readable at thumbnail size.
- Reuse your icon character in the screenshots to link the icon and the gallery.
- Keep text inside the phone large, because small UI text does not read in search results.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Plant Identifier: Bloom”, which uses 23. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Plant Identifier uses them for sick plant, identify plant and treatment plan.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Plant Identifier uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Plant Identifier: Bloom on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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