Updated ASO teardown, US App Store
Melooha: AI Astrology & Kundli App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 60K+409.5% vs previous month
- Est. monthly revenue
- $126K+409.4% vs previous month
- Est. revenue ÷ downloads
- $2.10
- Rating
- 4.7★722 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
9 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
World’s most trusted astrology app
- astrologyin name
- What it shows
- A Shark Tank India Season 3 logo, a 4.7 star rating, “4 Million+ Trusted by Seekers”, and a photo of three people in a TV studio.
- Why it converts
- Opens with trust, not with the product. The ratings and TV badge are the app’s own claims, and the screen never shows what the app does. Visitors who want to see use first have to swipe.
#2In search results
First Question is on us! Ask in any language.
- any languagenot in name
- What it shows
- A chat with the assistant Vaani. One question about marriage is asked in English and then in several Indian scripts.
- Why it converts
- Names a free first question, which lowers the cost of trying. The mix of scripts shows language range without a feature list.
#3In search results
4+ million users across 190+ countries
- What it shows
- A world map with profile pins, above a phone showing a daily horoscope card, an ask box and a Purnima Today note.
- Why it converts
- A second user-count claim, and it repeats the first image’s message.
#4
Will I get married in 2027?
- marriednot in name
- What it shows
- A phone with a chat. The question “Will I get married in 2027?” gets a written answer with a dasha period and a “Most promising window”.
- Why it converts
- The caption is a question a user would type, so a visitor sees their own need. The answer card shows what a reply looks like.
#5
Plan your year with personalised Vedic reports
- vedic reportsnot in name
- What it shows
- A grid of report types such as Marriage, Career and Love Style, enlarged over a phone. Most tiles show lock icons, and a “Buy More Reports” button is visible.
- Why it converts
- Shows a range of report topics in one frame. The lock icons and buy button hint that reports are paid, which sets expectations.
#6
Wake up to clarity every day
- daily horoscopenot in name
- What it shows
- A Daily Horoscope card with a week row, a 78% Clarity ring, “Wear Orange” and “Manifest 12”, enlarged over the home screen.
- Why it converts
- Sells a daily habit, not a one-time answer. The enlarged card keeps the key numbers readable at a small size.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a stylized eye with rays, on a flat plum background. It reads as mystical, but it does not say “astrology” by itself.
- The plum color matches the dark purple tones in the screenshots, so icon and gallery look like one brand.
- No text. The white shape has strong contrast, so it should hold up at small sizes, though the fine rays may blur.
- 01
Trust claims first
The first and third images lead with a rating, a TV badge and user counts. The product itself appears from the second image on.
- 02
Captions as user questions
“Will I get married in 2027?” is the question a user would type. A real question makes the use case concrete.
- 03
Serif captions with one tinted phrase
Large serif text at the top of most images, with a pink phrase for emphasis. It stays readable at small sizes.
- 04
Cards enlarged past the phone
The report grid and the horoscope card are scaled up beyond the device frame. The key content stays legible in search results.
- 05
One dark system
Dark gradient, star and hand motifs, and the same phone layout repeat. Swiping feels like one story.
ASO score breakdown
81 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings13 / 25
- 4.7 average (full marks at 4.8)13.1/15
- 722 ratings (full marks at 100,000)0/10
- Freshness15 / 15
- Last update 15 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+12 pts
4.7 stars from 722 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
4 caption terms aren't in the app name: any language, married, vedic reports, daily horoscope. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show what the app does in the first image. Put trust badges next to it, not instead of it.
- Use a trust claim only if it is real and relevant to the visitor’s decision.
- Write a caption as the question or need your user already has.
- Enlarge the key card or number so it reads at thumbnail size.
- Do not repeat the same claim in two images. Give each image one job.
- Tell visitors early if part of the app is paid or locked.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Melooha: AI Astrology & Kundli”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Melooha uses them for astrology and any language.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Melooha uses 9.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Melooha: AI Astrology & Kundli on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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