Updated ASO teardown, US App Store
AITOFIT - Gym Workout Coach App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 2K+1.3% vs previous month
- Est. monthly revenue
- $90K+1.3% vs previous month
- Est. revenue ÷ downloads
- $45.00
- Rating
- 5.0★3 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Workouts that adapt to you.
- workoutsnot in name
- What it shows
- The AITOFIT wordmark above a workout list: Single Leg Press 3 sets x 8 reps and Lat Pulldown 3 sets x 10 reps, with green set buttons marked 8/8 and 10/10.
- Why it converts
- The first image shows a real workout screen, so a visitor sees a gym log right away. The caption promises a plan that changes with the user, but the screen alone doesn't show how it adapts.
#2In search results
University of Jyväskylä 4.9 (5119 reviews)
- What it shows
- A university logo, a 4.9 star rating with “5119 reviews (Google, Apple)”, and a “Great job! Workout completed.” screen with weekly bars at 100%.
- Why it converts
- Puts a named institution and a rating next to the product in the second slot. These are the app's own printed claims. There is no feature caption, so this image says who backs it, not what it does.
#3In search results
Always know what to do at the gym.
- gymin name
- What it shows
- A “Hi Emma!” week-1 program grid: green Workout days, dark Rest days, and a marked Today tile.
- Why it converts
- Speaks to a common worry, not knowing what to do at the gym. The Mon-to-Sun grid makes the answer visible in one look.
#4
Learn optimal, science-based techniques.
- techniquesnot in name
- What it shows
- A Single Leg Press exercise page: a video of a person on a leg press, muscle tags for quadriceps and glutes, a Change Exercise button and written instructions.
- Why it converts
- Shows the exercise help that comes with each move. “Science-based” is the app's own claim.
#5
Built by Exercise Physiologists (M.Sc) - Message us anytime!
- What it shows
- An About us screen with a photo of two men in matching black AITOFIT hoodies and the start of a “Who we are” text.
- Why it converts
- A human face for the team and an invitation to message them.
#6
Optimal training volume for each muscle group.
- training volumenot in name
- What it shows
- A Weekly volume list with a dark row per muscle group and its sets, from Back 9 sets to Glutes 15 sets.
- Why it converts
- Names a concrete feature in plain words. The rows are large and high contrast, so the list reads even when small.
Icon and design system
What makes the page read as one brand at a glance.
- The icon is the app name only, with “AI” in teal. It carries no picture of a workout or a gym.
- The text is the whole mark, so the name is readable at a glance, but it says nothing about fitness on its own.
- Dark navy with teal matches no strong color in the screenshots, which use white backgrounds and green buttons.
- 01
Plain sentence captions
Most captions are one black sentence at the top. The bold part is the benefit, for example “to you.” in the first image.
- 02
Same white layout on most images
Most images have a caption on a pale background, then a phone with the app below. Swiping feels like one set.
- 03
Green for sets and workout days
Set buttons and workout days use green in more than one image.
- 04
Credibility in slots 2 and 5
A university name with a rating, and a team of exercise physiologists. Both are the app's own claims.
- 05
Captions name a need
“Always know what to do at the gym” and “Optimal training volume” describe things a gym-goer looks for.
ASO score breakdown
86 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 27 of 30 characters9/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots32 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for6.7/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings15 / 25
- 5.0 average (full marks at 4.8)15/15
- 3 ratings (full marks at 100,000)0/10
- Freshness15 / 15
- Last update 14 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+10 pts
5.0 stars from 3 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
3 caption terms aren't in the app name: workouts, techniques, training volume. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show a real, working screen in the first image.
- Write each caption as one short sentence about one benefit.
- If you print a rating or a partner name, say where it comes from.
- Keep trust images short: one proof, one line.
- Use the same layout and color meaning on every image.
- Make the icon show your category, not only your name.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “AITOFIT - Gym Workout Coach”, which uses 27. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. AITOFIT uses them for workouts and gym.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. AITOFIT uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- AITOFIT - Gym Workout Coach on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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