Updated ASO teardown, US App Store
Liftoff - Ranked Gym Workouts App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 203K−37.3% vs previous month
- Est. monthly revenue
- $610K−19.7% vs previous month
- Est. revenue ÷ downloads
- $3.00
- Rating
- 4.8★101.3K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Turn your workouts into a game
- workoutsin name
- gamenot in name
- What it shows
- A brand lockup, the headline, and two laurel badges: “4,000,000+ MEMBERS” and “4.8 stars, 130,000+ reviews”. A phone showing the home screen is cropped at the right edge.
- Why it converts
- Says what the app is in plain words and puts two printed proof points next to it. The phone is cut off, so the headline and badges carry the frame.
#2In search results
- What it shows
- Three tilted phones: a ranked muscle diagram with rank badges, a workout start screen, and a global leaderboard list. No caption is printed.
- Why it converts
- Continues the image before it, so the two read as one wide scene.
#3In search results
Get your rank on over 500 exercises
- ranknot in name
- exercisesnot in name
- What it shows
- A gold rank badge (“GOLD III · 87 LP”), global and regional standings, and a line chart of rank over time.
- Why it converts
- Shows the game idea as a real result: a rank you can earn and watch change. The caption names a number of exercises, which is a concrete claim.
#4
Easily track your workouts
- track workoutsnot in name
- What it shows
- A live workout log with a timer, exercises, and rows for set, previous, weight and reps, with checkmarks on completed sets.
- Why it converts
- Shows the basic logging job people expect from a gym app. The caption uses the plain phrase “track your workouts”.
#5
Instantly identify muscles to improve
- musclesnot in name
- What it shows
- Front and back body diagrams colored by muscle, and a muscle rankings list with Chest at Gold and sub-ranks below.
- Why it converts
- Turns ranking into a next step: see which muscle is behind. The colored body diagram is quick to read.
#6
Challenge yourself in the leaderboards
- leaderboardsnot in name
- What it shows
- A leaderboard with Friends, Global and Regional tabs, a top three with rank badges, and the user’s own row highlighted.
- Why it converts
- Adds the social reason to open the app. The highlighted own row shows where a visitor would stand.
Icon and design system
What makes the page read as one brand at a glance.
- One dark symbol on a plain blue background. There is no text.
- The mark is a simple shape with little fine detail, so it should hold up at small sizes.
- The blue matches the gradient and the blue caption words in the screenshots, so icon and gallery look related.
- 01
A plain promise first
The first image says “Turn your workouts into a game” and shows no feature list. A visitor learns the idea before any screen.
- 02
Printed proof on the first image
Two laurel badges show a member count and a star rating with a review count. They are the app’s own claims, placed where search results show them.
- 03
Two-tone captions
Most captions have a blue line and a black line in heavy capitals. The blue words name the feature, such as rank or leaderboards.
- 04
One screen per idea
After the opener, most images show one thing: rank, logging, muscles, leaderboards. The captions are short and name the benefit.
- 05
A wide scene across two images
The first two images share one panorama of tilted phones. It rewards swiping, but the second image carries no caption of its own.
ASO score breakdown
98 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 29 of 30 characters9.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots33 / 35
- Caption on every screenshot4.2/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings25 / 25
- 4.8 average (full marks at 4.8)15/15
- 101,255 ratings (full marks at 100,000)10/10
- Freshness15 / 15
- Last update 2 days ago (full marks within 30)15/15
Where the points are
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: game, rank, exercises, track workouts, muscles, leaderboards. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what your app is in one plain line on the first image.
- Put your best proof, such as a rating or member count, on the first image if it is real.
- Use one color for the key words in every caption.
- Give each image one idea and a short caption.
- Show a real result screen, not only a menu or a list of features.
- If you split a scene across images, give the second image its own caption.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Liftoff - Ranked Gym Workouts”, which uses 29. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Liftoff uses them for workouts and rank.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Liftoff uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Liftoff - Ranked Gym Workouts on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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