Updated ASO teardown, US App Store
Gridwise: Gig Driver Assistant App Store optimization
A Finance app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 10K−75.7% vs previous month
- Est. monthly revenue
- $40K−3% vs previous month
- Est. revenue ÷ downloads
- $4.00
- Rating
- 4.9★28.6K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Maximize your earnings with Gridwise
- earningsnot in name
- What it shows
- An earnings screen on a tilted phone with weekly earnings, expenses and mileage bars, plus a second phone partly showing Instacart and Lyft.
- Why it converts
- Names the app and the main job in the headline. The Instacart and Lyft rows hint at who it is for. The tilted phones crop the UI, so the screen is hard to read at small size.
#2In search results
Trusted by 1 million+ workers Make up to $300 more per week!
- earningsnot in name
- What it shows
- A Weekly Recap screen reading “You earned $853.28 over 32 trips”, a badge saying “Trusted by 1 million+ workers”, and the headline “Make up to $300 more per week!”
- Why it converts
- Puts a user count and an earnings claim next to a real earnings screen. Both are the app's own printed claims.
#3In search results
Maximize Earnings View best times, apps, and places to earn more
- best timesnot in name
- places to earnnot in name
- What it shows
- A “Where to Work” list of ranked Washington, DC areas, with green and red callouts about earnings per trip.
- Why it converts
- Names a concrete use: where and when to work. One idea per image.
#4
Track Earnings See your total and hourly earnings across all your work
- track earningsnot in name
- hourly earningsnot in name
- What it shows
- An Insights screen with last week's trends: earnings, trips, per hour, per trip, per mile, with green and red arrows.
- Why it converts
- “Track earnings” is a plain phrase people look for. The green and red arrows make the numbers quick to scan.
#5
Compare Earnings See how your pay compares to others
- compare earningsnot in name
- What it shows
- A bar chart comparing “You $19.76” with a “Washington, DC $16.23” average.
- Why it converts
- One clear chart with one message. Comparing with others is an emotional hook, not a feature list. The chart is simple, so it reads at small size.
#6
Maximize Tax Savings Track every mile and save up to $3,000/yr
- tax savingsnot in name
- track every milenot in name
- What it shows
- A “Classify Miles and Time” screen with trip maps and swipe areas labeled Business and Personal.
- Why it converts
- Shifts from earnings to a second reason to install: tax deductions. The savings figure is the app's own claim. The colored swipe areas show the action without extra words.
Icon and design system
What makes the page read as one brand at a glance.
- One abstract black mark on white. Simple and bold, with no text.
- The mark does not hint at driving or earnings, so the name and screenshots carry the meaning.
- Black on white has strong contrast, but the icon does not share the purple and pink gradient used in the screenshots.
- 01
Earnings first, tax second
The set opens on earnings, then where to work, trends, comparison and tax savings. Most images show one benefit for a gig worker.
- 02
Trust badge beside a money claim
A “Trusted by 1 million+ workers” badge sits next to “Make up to $300 more per week!” on the second image. Both are the app's own claims.
- 03
Similar two-line captions
Most captions have a bold black phrase over a gray subtitle, then a centered phone. Later images repeat this layout.
- 04
Purple-pink gradient as the brand color
The gradient appears in the first headline, the badge and the chart bars. The color ties the images together.
- 05
Plain phrases people look for
Captions use “Track Earnings”, “Compare Earnings” and “Tax Savings”. These are words a driver may use.
ASO score breakdown
92 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size0/5
- Trust signal5/5
- Ratings22 / 25
- 4.9 average (full marks at 4.8)15/15
- 28,595 ratings (full marks at 100,000)7.3/10
- Freshness15 / 15
- Last update 5 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+3 pts
4.9 stars from 28,595 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
8 caption terms aren't in the app name: earnings, best times, places to earn, track earnings, hourly earnings, compare earnings, tax savings, track every mile. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name your main job in the first headline, in plain words.
- Put a user count next to the benefit it supports, and keep the number true.
- Give each screenshot one idea and one caption.
- Use one caption layout across the set so images read as one story.
- Make subtitles larger or darker so they hold up at search-result size.
- Crop the phone less when the screen is the proof.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Gridwise: Gig Driver Assistant”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Gridwise uses them for earnings, earnings and best times.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Gridwise uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Gridwise: Gig Driver Assistant on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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