The future of Marketing Mix Modeling is here!
Try it free ->
Products
Measure
Unified Measurement Stack
Standard Attribution
Web + App Unified Attribution
SKAdNetwork & ATT Solutions
Advanced attribution
MTA & Incrementality
Marketing Mix Modeling ↗
Analyze
Marketing Analytics
Cost Aggregation & ROAS Analytics
Fraud Protection & Detection
Activate
Deep Linking & Tracking Links
Audience Management
Data Export
Marketing Mix Modeling:
The Privacy-First Mobile Measurement Method
Download White Paper →
Solutions
Full-suite solutions for your business
Measurement tools for every business vertical and growth stage.
Shopping & Commerce
Finance
Gaming
Subscription-based
Kids & Children
How Idle Ninja Online Uses an MMP for its Data-Driven Growth Marketing
Read the full case study →
How meliz Measures Marketing Performance with Airbridge’s MMM
Read the full case study →
Why Airbridge
Driving success with advanced attribution insights
See how we've enabled our clients to achieve successful growth at every step of their journey.
Customers
Case Studies
An extension of
your team
Dedicated CSMs for every client with fast turnaround and exclusive partner networks for deeper campaign analysis.
Customer Success
Security & Privacy
Partner Network
Resources
Get started easy.
Get started fast.
Stay ahead of industry trends and everything Airbridge with resources for developers and marketers.
Learn
Blog
Library
Glossary
Academy↗
guide
User Guide↗
Developer Guide↗
API Guide↗
Marketing Mix Modeling:
The Privacy-First Mobile Measurement Method
Download White Paper →
Pricing
Get started
Book a demo
Book a demo
Products
Unified Measurement Stack
Web + App Unified Attribution
SKAdNetwork & ATT Dashboard
MTA & Incrementality
Marketing Mix Modeling
NEW
Marketing Analytics
Cost Aggregation & ROAS Analytics
Fraud Protection & Detection
Deep Linking & Tracking Links
Audience Management
Data Export
Solutions
Shopping & Commerce
Finance
Gaming
Subscription-based
Kids & Children
Why Airbridge
Customers
Case Studies
Customer Success
Security & Privacy
Partner Network
Resources
Blog
Library
Glossary
Academy↗
User Guide↗
Developer Guide↗
API Guide↗
Pricing
Get started
Book a demo
Mobile Marketing Glossary
A
B
C
D
E
G
I
L
M
N
O
P
R
S
T
U
V
W
A
API (Application Programming Interface)
AVOD (Advertising-based video on demand)
Ad exchange
Ad inventory
Ad monetization
Ad network
Ad server
Ad spend
Ad stacking
Ad tag
Advertisement
Advertiser
Analytics
Android App Links
App monetization
App search optimization (ASO)
App stickiness
App tracking transparency (ATT)
Application (app)
Attribution fraud
Attribution modeling
Average revenue per user (ARPU)
B
Blacklist
C
CPA fraud
Churn rate
Click fraud
Click hijacking
Click injection
Click redirection
Click spam
Click to install time (CTIT)
Click-through rate (CTR)
Cohort
Connected TV (CTV)
Conversion
Conversion Rate
Cost aggregation
Cost models
Cost per action (CPA)
Cost per click (CPC)
Cost per completed view (CPCV)
Cost per engagement (CPE)
Cost per install (CPI)
Cost per mille (CPM)
Cross-device tracking
D
Daily Active Users (DAU)
Dashboard
Deep linking
Deferred deep linking
Demand-side platform (DSP)
Device ID reset fraud
Differential privacy (DP)
Duplicate IP
Dynamic product ad (DPA)
E
E-commerce
Engagement
Extract, transform, and load (ETL)
G
GAID (Google Advertising ID)
Geofencing
Gross rating point (GRP)
I
IDFA (Identifier for Advertising)
Impression
Impression fraud
In-app bidding
In-app events
In-app notifications
In-app purchase (IAP)
Install
Install fraud
Install hijacking
Install referrer
Interstitial ad
L
Lifetime value (LTV)
Limit ad tracking (LAT)
M
M-commerce
MVPD (Multichannel Video Programming Distributor)
Mediation platform
Mobile ad fraud
Mobile attribution
Mobile malware
Mobile marketing
Mobile measurement partner (MMP)
Monthly Active Users (MAU)
Multi-touch attribution (MTA)
N
Native advertising
O
OTT (Over The Top)
P
Phone farms
Privacy preserving technologies (PPTs)
Privacy set intersection (PSI)
Private marketplace (PMP)
Probabilistic modeling
Programmatic advertising
Publisher
Push notification
R
Re-engagement
Real-time bidding (RTB)
Receipt validation
Retargeting ad
Retention rate
Return On Ad Spend (ROAS)
Return On Investment (ROI)
S
SDK spoofing
SKAdNetwork (SKAN)
SVOD (Subscription-based video on demand)
Self-attributing network (SAN)
Session
Software Development Kit (SDK)
Supply-side platform (SSP)
T
Targeting
Temporary attribution
Time of inactivity
Tracking parameter
U
Uninstall
Universal links
User Acquisition (UA)
V
View-through attribution (VTA)
View-through rate (VTR)
W
Walled garden
Web attribution
Weekly Active Users (WAU)
Ready to see Airbridge in action?
Book a demo today!
Airbridge MMP →
Try for free!
Airbridge MMM Studio →
Products
Unified Measurement Stack
Web + App Unified Attribution
SKAdNetwork & ATT Dashboard
MTA & Incrementality
Marketing Mix Modeling
Marketing Analytics
Cost Aggregation & ROAS Analytics
Fraud Protection & Detection
Deep Linking & Tracking Links
Audience Management
Data Export
Solutions
Shopping & Commerce
Finance
Gaming
Subscription-based apps
Apps for children and parents
Products
Customers
Case Studies
Customer Success
Security & Privacy
Partner Network
Pricing
Pricing Plans
Company
About Us
Careers
Resources
Blog
Library
Glossary
Academy
User Guide
Developer Guide
API Guide
Company
About Us
Careers
♥ Get actionable insights every week
Terms of Service
Privacy Policy
Information Security
GDPR
System Status
Copyright ⓒ 2023 AB180 Inc. All Rights Reserved.
English
English
Korean