API (Application Programming Interface)

AVOD (Advertising-based video on demand)

Ad exchange

Ad inventory

Ad mediation

Ad monetization

Ad network

Ad podding

Ad server

Ad spend

Ad stacking

Ad tag

Ad unit

Advertisement

Advertiser

Analytics

Android App Links

App monetization

App stickiness

App store analytics

App store optimization (ASO)

App tracking transparency (ATT)

Application (app)

Attribution fraud

Attribution modeling

Average revenue per daily active user (ARPDAU)

Average revenue per user (ARPU)

app-ads.txt

Bid request

Blocklist (Blacklist)

Bots

Branded link

Broadcaster video on demand (BVOD)

CPA fraud

Churn rate

Click farms

Click fraud

Click hijacking

Click injection

Click redirection

Click spam

Click to install time (CTIT)

Click validation

Click-through rate (CTR)

Cohort

Connected TV (CTV)

Conversion

Conversion Rate

Cost aggregation

Cost models

Cost per action (CPA)

Cost per click (CPC)

Cost per completed view (CPCV)

Cost per engagement (CPE)

Cost per install (CPI)

Cost per mille (CPM)

Cost per view (CPV)

Cross-device tracking

Daily Active Users (DAU)

Dashboard

Deep linking

Deferred deep linking

Demand-side platform (DSP)

Device ID

Device ID reset fraud

Differential privacy (DP)

Digital out-of-home (DOOH)

Duplicate IP

Dynamic Links

Dynamic product ad (DPA)

E-commerce

Effective cost per mille (eCPM)

Engagement

Extract, transform, and load (ETL)

GAID (Google Advertising ID)

Geofencing

Gross rating point (GRP)

IDFA (Identifier for Advertising)

Identifier for vendor (IDFV)

Impression

Impression fraud

In-app bidding

In-app events

In-app header bidding

In-app notifications

In-app purchase (IAP)

In-game purchase

Install

Install fraud

Install hijacking

Install referrer

Instant apps

Interstitial ad

Lifecycle tracking

Lifetime value (LTV)

Limit ad tracking (LAT)

M-commerce

MVPD (Multichannel Video Programming Distributor)

Marketing automation

Mediation platform

Mobile ad fraud

Mobile attribution

Mobile malware

Mobile marketing

Mobile measurement partner (MMP)

Monthly Active Users (MAU)

Multi-touch attribution (MTA)

Paywall

Phone farms

Postback

Predicted lifetime value (pLTV)

Premium video on demand (PVOD)

Privacy preserving technologies (PPTs)

Privacy set intersection (PSI)

Private marketplace (PMP)

Probabilistic modeling

Programmatic advertising

Programmatic digital-out-of-home (pDOOH)

Publisher

Push notification

Re-engagement

Real-time bidding (RTB)

Receipt validation

Remarketing

Retargeting ad

Retention rate

Return On Ad Spend (ROAS)

Return On Investment (ROI)

SDK spoofing

SKAdNetwork (SKAN)

SVOD (Subscription-based video on demand)

Self-attributing network (SAN)

Self-serve DSP

Server-to-server (S2S)

Session

Software Development Kit (SDK)

Supply-side platform (SSP)

Targeting

Temporary attribution

Time of inactivity

Touchpoint

Tracking link

Tracking parameter

Transactional video on demand (TVOD)

Uninstall

Universal links

Urchin tracking module (UTM)

User Acquisition (UA)

User loyalty

Video on demand (VOD)

View-through attribution (VTA)

View-through rate (VTR)

Virtual multichannel video programming distributor (vMVPD)

Walled garden

Web attribution

Weekly Active Users (WAU)

White-label DSP