Airbridge vs Singular: Compare measurement workflows
Airbridge and Singular both offer attribution, cost, and cohort reporting. Compare platform coverage, data delivery, fraud rules, and reporting workflows for your team.
Compare platform coverage, reporting, and fraud investigation workflows
Airbridge and Singular both offer attribution, cost, and cohort reporting. Compare platform coverage, data delivery, fraud rules, and reporting workflows for your team.
Platform coverage
PC and console attribution is available for enterprise customers; CTV-to-mobile attribution is also supported.
Reporting workflows
Cohort reports cover revenue and custom events. Attribution-service customers can select 90d and 360d periods alongside shorter periods.
Raw data export
Export Logs provides user-level data from the start of the previous month, with ETL delivery options.
Airbridge capabilities to compare
Spend and subscription events
Connect ad-channel cost data and subscription events to compare spend, installs, and subscribers by campaign and creative.
Retention Report
Analyze retention by minute, hour, day, week, or month, with configurable start and return events.
Predictive LTV and lifetime
Core includes Predictive LTV, estimating average revenue per user in eligible install cohorts up to Day 180. Predicted lifetime has a separate calculation period of up to 1,000 days. Estimates guide planning, not recorded revenue.
Touchpoint analysis
Growth includes Touchpoint Analysis and Touchpoints Overlap Report. They explain the conversion path; attribution itself remains last-touch.
Feature-by-Feature Comparison
Core includes pLTV and Revenue, Funnel, and Retention reports. Growth adds broader channel coverage, raw data export, and Fraud Validation Rules.
| Feature | Airbridge | Singular |
|---|---|---|
| Platform coverage | Growth measures apps and web, PC and console events via the S2S Event API, and CTV-to-app attribution. PC game measurement is in beta. | PC and console attribution is available for enterprise customers; CTV-to-mobile attribution is also supported. |
| Reporting workflows | Analyze retention by minute, hour, day, week, or month, with configurable start and return events. | Cohort reports cover revenue and custom events. Attribution-service customers can select 90d and 360d periods alongside shorter periods. |
| Raw data export | Growth: CSV and API exports with a 180-day lookback and up to 31 days per export. | Export Logs provides user-level data from the start of the previous month, with ETL delivery options. |
| Fraud Validation Rules | Growth includes configurable Fraud Validation Rules and fraud tags in reports and raw exports. All prevention levels tag suspected fraud; higher levels also exclude it from postbacks and attribution. | Configurable fraud-protection rules and rejection reasons. |
| Touchpoint analysis | Growth includes Touchpoint Analysis and Touchpoints Overlap Report. They explain the conversion path; attribution itself remains last-touch. | Advanced Assists and multi-touch attribution reporting. |
Reporting workflows
Reporting workflows
Actuals reporting updates in real time, except user-count metrics, which update hourly. Retention Report data refreshes hourly.
What Our Customers Say
“In Japan, iOS accounts for about 60% of the market and delivers higher ARPU than Android, making accurate measurement critical. SKAN data alone wasn't enough. With simulated iOS attribution, we redefined unattributed data, cut CPA, and gained the proof we needed to expand our budget. Airbridge is now the backbone of our global growth.”
Compare your measurement workflows
Core includes pLTV and Revenue, Funnel, and Retention reports. Growth adds broader channel coverage, raw data export, and Fraud Validation Rules.