Click redirection (or automatic redirection), in the context of mobile ad fraud, refers to the use of a script to redirect users who click on an ad to a different website or landing page. This kind of fraud is commonly found on the mobile web. Click redirections artificially inflate ad metrics and make it appear as though the ad is more successful than it actually is, allowing the publisher to gain financial benefits from the fraud.
To combat click redirection fraud, mobile marketers can use an MMP like Airbridge to verify clicks and detect bots to ensure that their ad campaigns are not affected. An MMP can detect and prevent fraudulent clicks by analyzing patterns in user behavior, such as click location, time, and frequency. Additionally, it's important for mobile marketers to work with trusted and reputable publishers and ad networks, as well as to continuously monitor and adjust their ad campaigns.