iOS & SKAN
Measure iOS Campaigns Without the SKAN Headache
Set up conversion values in the dashboard. Map the trial starts, subscriptions, revenue, or other events you track to fine and coarse values that match your measurement goals.
iOS measurement configured for your goals
Set up conversion values in the dashboard. Map the trial starts, subscriptions, revenue, or other events you track to fine and coarse values that match your measurement goals.
Dashboard conversion value setup
Set up conversion values in the dashboard. Map the trial starts, subscriptions, revenue, or other events you track to fine and coarse values that match your measurement goals.
SKAN 3.0 & 4.0 Support
Measure iOS campaigns with SKAN 3.0 and 4.0. Configure conversion values and connect supported partners to receive SKAN postbacks.
See iOS Performance Clearly
Understand which Meta or Google campaigns actually drive iOS installs and subscriptions — even with Apple's privacy restrictions. No guesswork, just data.
SKAN 4.0 support
Configure fine and coarse conversion values and postback windows in the dashboard. Receive SKAN postbacks from supported partners, with version support varying by partner.
Flexible conversion value modeling
Map SKAN conversion values to the metrics that matter for your business — revenue tiers, subscription events, or custom in-app actions. The conversion value schema is fully configurable per app, with support for both fine-grained and coarse-grained SKAN 4.0 values.
See SKAN and Airbridge attribution overlap
Compare SKAN reporting with Airbridge attribution. Use Attribution Overlap to see whether SKAN-measured events also receive attribution in Airbridge.
Frequently asked questions
What Our Customers Say
In Japan, iOS accounts for about 60% of the market and delivers higher ARPU than Android, making accurate measurement critical. SKAN data alone wasn't enough. With simulated iOS attribution, we redefined unattributed data, cut CPA, and gained the proof we needed to expand our budget. Airbridge is now the backbone of our global growth.
We chose Airbridge for its robust attribution capabilities, advanced SKAN support, transparent data infrastructure, and strong price-to-performance ratio, all compared to our previous MMP solution. The platform's flexibility in analyzing user journeys and campaign performance was also a key factor in our decision.
Airbridge's Active Users dashboard was incredibly convenient for us. It made tracking unique users at a device level and monitoring revenue metrics like ARPU, ARPPU, and ARPDAU easy. The clarity it brought to our analytics has been super valuable.
Start measuring iOS campaigns today
Start with a 30-day free trial, then $40+/mo — 500K data points included, no annual contract. Configure SKAN conversion values in the dashboard.