Glossary
Push notification
Push notification
Push notifications are a type of pop-up message on a mobile device sent to provide updates, offers, or other information to users.

What is a push notification?

Push notifications are a type of message that pops up on a mobile device. Mobile marketers can send them anytime; users don't have to be in the app or using their devices to receive them. They can be used to provide updates, offer discounts, or share other information with users. Push notifications can be delivered to both iOS and Android devices and triggered by various events, such as an email, a calendar event, or a news update. Push notifications are often used by businesses to keep their customers informed about new products, sales, and other promotions. They can also be used for time-sensitive information, such as breaking news alerts.

Why are push notifications important?

Push notifications are a powerful tool for mobile marketers to engage and retain their customers. Here are a few ways push notifications can benefit mobile marketers:

  • Increase customer engagement: Push notifications can be used to send personalized messages to users, such as special offers or discounts. Users who received the push notifications have a higher tendency to engage with the app.
  • Boost retention: Push notifications can also be used to remind users about the app and the benefits it offers. This can help increase retention and reduce the likelihood of users uninstalling the app.
  • Improve conversion rates: By targeting push notifications to specific segments of users, mobile marketers can improve the chances that users will complete a desired action.

What are some types of push notifications

There are several different types of push notifications that mobile marketers can use to engage their customers:

  • Transactional notifications are sent to inform users about a specific transaction or update, such as a purchase confirmation, delivery status, or account update.
  • Promotional notifications are used to promote sales, discounts, or new products. They are typically used to drive sales and increase engagement.
  • Location-based notifications are triggered when a user enters a specific location, such as a store or a specific area. They can be used to offer discounts or provide information about nearby products or services.
  • Behavioral notifications are triggered by a user's behavior, such as browsing or purchase history. These notifications can also be used to provide personalized recommendations or offer targeted discounts.
  • Time-based notifications are scheduled to be sent at a specific time, such as a daily or weekly update. They are useful tools to keep users informed about new content or upcoming events.
  • Re-engagement notifications are sent to users who have not been active for some time in order to re-engage them and encourage them to return to the app.
  • In-app notifications are displayed inside the app rather than as a pop-up on the device. They can be used to alert users to new content or updates within the app.

Mobile marketers can effectively engage and retain their customers by combining these different types of push notifications.

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