Engagement in mobile marketing refers to the level of interaction and involvement a customer has with a brand or company through their mobile device. This can include various activities such as downloading and using a brand's app, interacting with the brand on social media, participating in a loyalty program, or making a purchase through an app.
To increase mobile engagement, marketers should first create a seamless mobile experience.
Marketers can also use methods such as personalized messaging and targeted push notifications. By making the messaging relevant to the users, you can draw their attention and increase the chance of them engaging with your content. Just be sure to avoid overloading customers with too many notifications, as this can lead to disengagement.
Loyalty programs can also be a way to increase engagement, as they encourage customers to continue interacting with your brand in order to earn rewards. Consider offering incentives for customers to download your app, make purchases, or refer friends to your business.