What is the time of inactivity?
The time of inactivity is the period that elapses between a user's initial engagement with an app or mobile website and their next engagement. For example, if a user engages with an app for the first time and then does not return for a week, the time of inactivity would be one week.
Why is the time of inactivity important?
Time of inactivity is an important metric for mobile marketers to understand and track because it can provide valuable insights into the behavior and engagement of users with mobile apps and websites. Below are some of the key reasons why the time of inactivity is essential for mobile marketers and how it can be used to improve the user experience, increase engagement and drive growth.
- Understanding user engagement: The time of inactivity can help mobile marketers understand how often users return to an app or mobile website and how long they spend in the app or on the website. This information can be used to identify patterns in user engagement and to develop strategies to increase engagement and retention.
- Optimizing the user experience: By understanding the time of inactivity, mobile marketers can optimize the user experience to encourage users to return to the app or mobile website more frequently. This can include making changes to the app or website design, adding new features, or improving the overall user experience.
- Targeted marketing campaigns: The time of inactivity can be used to create targeted marketing campaigns that are designed to re-engage users who have not used the app or mobile website for a certain period of time. These campaigns can include push notifications, email marketing, and social media campaigns.
- Identifying at-risk users: By tracking the time of inactivity, mobile marketers can identify users who may be at risk of becoming inactive or uninstalling the app altogether. This is a piece of valuable information for managing app engagement and creating targeted campaigns to re-engage these users.