Don't pay for an enterprise MMP you'll barely use.
Airbridge measures on the same certified signal sources as the big players, but lets a growing app start with just what it needs, at $40+/mo. Scale up inside Airbridge when you're ready. One plan, one price. No separate add-ons to buy.
Start with what you need. Scale into enterprise when you're ready.
Start with just the essentials
AppsFlyer bills web attribution, fraud, and raw data as separate add-ons on an annual contract. You start with the channels you run, at $40+/mo.
Measure just as well
Airbridge is certified for Meta, Google, Apple, and TikTok, the same signal sources AppsFlyer uses. None of the enterprise bill.
Grow into enterprise on Growth
As your app scales, the Growth plan unlocks enterprise-grade capability on the same platform. You never switch tools.
You don't need an enterprise MMP to see which ads pay off.
You run a few channels, not 330
Your budget goes to Google, Meta, Apple, and TikTok. Pay to measure those, not the hundreds of integrations you'll never open.
You don't need enterprise tooling yet
It's worth it at scale. On day one, it's a cost you pay for and don't use.
Measurement doesn't need to be expensive
At $40+/mo, what you spend to see your results is small next to the budget you're optimizing.
Pay for what your app needs. Nothing it doesn't.
| Dimension | Airbridge | AppsFlyer |
|---|---|---|
| Price | $40+/mo, cancel anytime. | Annual contract, plus paid add-ons. |
| Setup | Live in an hour. | Enterprise onboarding that takes weeks. |
| Add-ons | One plan. No separate add-ons. | A separate paid add-on for each extra capability. |
| Buying | Sign up and start today. | A sales process: demo, quote, contract. |
What their pricing FAQ sells separately, one plan covers here.
| Capability | AppsFlyer | Airbridge |
|---|---|---|
| Fraud protection | Premium add-on (Protect360) | In the Growth plan — not sold separately |
| Raw data API access | Premium add-on (API access) | In the Growth plan — REST API, no separate SKU |
| Automated raw-data delivery | Premium add-on (Data Locker) | In the Growth plan — S3/GCS export and postbacks |
| Audience segmentation | Premium add-on (Audiences) | From Core — Google, Meta, Apple, TikTok sync; all 14 networks on Growth |
Source: AppsFlyer's published pricing FAQ — “Premium features include API access, Protect360 – Fraud Protection Suite, Audiences – Audience Segmentation, Data Locker, and more.” appsflyer.com/pricing · Last verified: Aug 31, 2026. Vendor packaging changes — check their current page before purchase.
How the two platforms compare in detail.
From Core = in the $40+/mo self-serve plan · Growth plan= in the Growth plan. Either way it's part of the plan — never a separately priced add-on.
| Capability | Airbridge | AppsFlyer |
|---|---|---|
| Cross-Platform Measurement | Growth planUnified dashboard for web, iOS, Android, PC, console, and CTV — all platforms in one view | Mobile-first with partial web support. No native PC or console measurement. PBA (People-Based Attribution) for web is a paid add-on. |
| Raw Data Export | Growth planIncluded in Growth Plan. Export to S3, BigQuery, or Snowflake with no volume fees. | Data Locker is a separate add-on. Volume-based pricing means export costs scale with your data. |
| Cost & Revenue Data Integration | Growth planIncluded in Growth Plan. Unified ad spend and revenue across all channels. | ROI360 is a separate add-on required for cost aggregation and ROAS reporting. |
| Fraud Detection & Prevention | Growth planIncluded in Growth Plan. ML/AI + rule-based fraud validation with full transparency — fraud tags in raw data exports. | Protect360 is a separate paid add-on. Advanced fraud features are not part of the base plan. |
| Cohort Analysis | From CoreKeyword-level and creative-level GroupBy in the core Actuals Report. Day 1 through Day 180 ROAS in one click. | Campaign-level cohorts only in the base product. Keyword and creative analysis requires raw data export and external BI tools. |
| Predictive LTV | From CoreDirectional pLTV for IAA, IAP, and subscriptions — up to 180 days, included in core. | PredictSK offers limited iOS predictions. No cohort-level pLTV in the base product. |
| Retention Analysis | From CoreMinutely, hourly, daily, weekly, and monthly — with 20+ group-by options. | Daily granularity only. Limited grouping options. |
| Web-to-App Attribution | From Core · full web events on GrowthFull web tracking via Web SDK with UTM-based dynamic web-to-app attribution and funnel analysis. | Basic redirect-based web-to-app. Full web attribution requires the PBA add-on. |
Why the two dashboards will never show the same numbers.
Every MMP defines core measurement terms slightly differently. When numbers diverge between platforms, these definitions — not tracking errors — are usually why.
| Term | How Airbridge measures it | How AppsFlyer measures it |
|---|---|---|
| A "first" event | First vs. recurring is distinguished per event using device and user identifiers — no extra setup for a first purchase. | The first event after install is flagged as the first; tracking the first occurrence of each event type requires setting up separate custom events (e.g. first_purchase). |
| Retention | Minutely through monthly granularity, with multiple retention definitions (N-day, unbounded). | Hourly through monthly granularity. |
| Assisted installs | Touchpoint analytics across the full journey, including overlap between channels. | Up to 3 assisted installs recorded per install, reported at channel and campaign level. |
| In-app event attribution | A separate attribution window (distinct from the install lookback window) governs which in-app events get credited to a touchpoint. | In-app events are attributed to the media source of the original install; the configurable window in their documentation is the postback window, which limits network notification — not attribution. |
| API-created tracking links | Managed in the dashboard link manager like any other link. | Do not appear in the OneLink dashboard list, and an unused link expires after its 31-day TTL — it still redirects but no longer attributes. |
Descriptions of AppsFlyer behavior reflect its published documentation · Last verified: Aug 31, 2026. Vendor behavior changes — check their current docs when precision matters.
Everything a growing app needs to measure paid growth.
Unified Cross-Platform Dashboard
Web, iOS, Android, PC, console, and CTV in one view. No separate tools, no fragmented dashboards.
Keyword-Level ROAS
See exactly which search keywords drive paying users — not just campaign-level, but keyword-level GroupBy in the core Actuals Report.
Cohort Predictive LTV
Forecast cohort LTV for IAA, IAP, and subscriptions up to 180 days. Scale or cut campaigns while cohorts are still young.
Raw Data Export — No Volume Fees
Full event-level data to S3, BigQuery, or Snowflake. No per-row charges, no volume caps. Your data is your data.
Fraud Detection Included
ML/AI + rule-based fraud validation in the Growth Plan. No separate Protect360 add-on required.
Real-Time Cohort Analysis
Minutely cohort, creative, and funnel analysis with 100+ filter combinations. Day-90 ROAS in one click.
Flexible Audience Builder
Build segments from cross-platform attribution data and push directly to ad networks for targeting or suppression.
330+ Integrations
Pre-built postback integrations with Meta, Google, TikTok, Unity, Moloco, and 330+ ad networks.
Professional Migration Support
SDK swap guidance, postback reconfiguration, parallel-run validation — included at no extra cost.
Airbridge vs AppsFlyer, asked and answered.
Does Airbridge measure as accurately as AppsFlyer?
Both are third-party MMPs measuring on the same integrated signal sources. Airbridge is a certified measurement partner for Meta, Google, Apple Search Ads, and TikTok — attribution runs on the same postback and privacy-framework (SKAdNetwork) infrastructure. The difference is packaging and workflow, not access to signals.
What does switching from AppsFlyer involve?
Three steps: swap the SDK (install Airbridge alongside your existing setup), reconfigure ad-network postbacks to point at Airbridge tracking links, and run both tools in parallel for a validation window before turning the old one off. Migration support — SDK swap guidance, postback reconfiguration, parallel-run validation — is included at no extra cost.
Do I lose my historical attribution data when I switch?
Attribution history does not transfer between MMPs — each vendor attributes with its own logic from its own recorded touchpoints, so no switch in either direction migrates past attributions. Teams handle this by exporting historical reports before the cutover and running both SDKs in parallel during the transition so there is no measurement gap.
What exactly do I get for $40+/mo?
The Core plan includes 500K data points per month ($0.0001 per additional data point), cross-channel attribution for the major ad networks, deep linking, SKAdNetwork reporting, cohort and retention reports, and predictive LTV — with a 30-day free trial and no annual contract. Raw data export and fraud protection are Growth plan capabilities.
When is AppsFlyer the better fit?
If your organization specifically wants AppsFlyer’s add-on ecosystem, its marketplace of agency and analytics partners, or an enterprise procurement process with custom contract terms, those are real reasons to choose it. The comparison on this page is about a growing app that wants full-funnel measurement without assembling and paying for that stack piece by piece.
What our customers say
“In Japan, iOS accounts for about 60% of the market and delivers higher ARPU than Android, making accurate measurement critical. SKAN data alone wasn't enough. With simulated iOS attribution, we redefined unattributed data, cut CPA, and gained the proof we needed to expand our budget. Airbridge is now the backbone of our global growth.”
Spend on ads, not on tooling you won't use.
Start free for 30 days, then $40+/mo. No contract, no sales call.