App stickiness refers to the ability of an app to retain users and keep them engaged over time. High stickiness indicates that users are regularly returning to the app and finding value in it, while low stickiness may indicate that users are not returning to the app or are not finding value in it. A sticky app is one that users come back to frequently and spend a lot of time on. This could be due to various factors, such as the app's design, ease of use, or its content and features.
There are several reasons why app stickiness is crucial for mobile marketers:
Marketers can use the stickiness ratio to measure app stickiness:
It's important to note that measuring app stickiness is a process that requires continuous monitoring and analysis of the different metrics. Additionally, measuring stickiness alone is not enough. Mobile marketers should also look at other metrics, such as user acquisition, monetization, and lifetime value, to have a complete picture of the app's performance.