Deep links take users to specific in-app pages, making it easy for them to find what they want without navigating. Learn about deep links and how to use them in this handbook for better user engagement and conversion.

Attribution, which is the process of determining the marketing interaction that led to a desired outcome, is a prerequisite to marketing optimization. Read this handbook to get the fundamentals of attribution you should not miss.

With privacy changes, marketing mix modeling is gaining traction. However, despite the buzz, no one really knows where to begin or how to make the most out of it. To get your pro tips, check out our latest white paper and get an idea.

The privacy apocalypse has set the stage for marketing mix modeling to come into the spotlight again. Check out our white paper to learn the basics of this privacy-centric measurement method and understand how it can help you drive growth.

Discover the true value of your marketing efforts with incrementality measurement. Read our white paper covering the basics of incrementality and gain practical insights to make winning decisions from budget allocation to future-proof strategy planning.

Master strategies to boost web-to-app growth — from various types of Smart App Banners, deeplink-enabled CTA buttons, and web-to-app attribution. Read on to study how the best marketers maximize app conversions.