WHITE PAPER: Marketing Mix Modeling
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Discover true sources of growth with Airbridge’s privacy-first measurement suite packed with multi-touch attribution and marketing mix modeling.
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The only MMP that mastered privacy-first unified measurement
Full performance visibility
Gain a comprehensive view of your marketing performance across web and app, Android and iOS, and SKAN and non-SKAN, all in a single dashboard.
Web + App Unified Attribution →
SKAdNetwork & ATT Solutions →
Forecast and optimize growth
Confidently allocate budget towards marketing channels that maximize growth with privacy-first insights derived from our marketing mix modeling report.
MTA & Incrementality →
Marketing Mix Modeling →
Unparalleled measurement insights
Go beyond last-touch attribution and understand what truly drives growth at different stages of your marketing cycle with granular insights from multi-touch attribution, incrementality measurement and marketing mix modeling.
Unified Measurement Stack →
Take your mobile marketing
to the next level
Deep Linking
Build seamless user journeys to boost conversion rate while capturing attribution.
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Marketing Analytics
Leverage vast metric options and customize reports for cross-platform optimization.
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Audience Management
Build audience segments to engage high-value users and maximize user lifetime value.
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Cost Aggregation & ROAS Analytics
Have all ad spend data in one place for quick and easy ROAS analysis.
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Fraud Protection & Detection
Customize validation rules and enable automatic blocklisting to protect ad budgets.
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Data Export
Export data to CSV files or transfer data to cloud storages and third-party marketing tools.
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meliz used Airbridge MMM to power its privacy-first marketing measurement.
39
%
more installs credited to display ads with MMM than with LTA
5
%
increase in installs expected following the prescribed budget plan
4
%
decrease in eCPI expected following the prescribed budget plan
See all case studies →
“
The MMM solution offered by Airbridge is the way to go. It is an essential tool to gain predictive insights and optimize budgets in the privacy-first era.”
Jongsoo Shin
Marketing Manager
Discover true sources of growth with Airbridge’s Unified Measurement Stack.
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Case Studies
How Fidget Town Used Tiktok and Airbridge to Expand Globally
Case Studies
How meliz Optimizes Campaigns While Preserving Privacy
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