WHITE PAPER: Measuring the incremental impact of marketing
WHITE PAPER: Incrementality
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Our measurement suite provides a holistic view into your marketing efforts on web and app, Android and iOS, and SKAdNetwork and non-SKAdNetwork – all in a single dashboard.
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Grow your business in a privacy-first era by going beyond last-touch attribution with deeper insights from multi-touch attribution, incrementality measurement, and marketing mix modeling.
MTA & Incrementality →
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to the next level
Deep Linking
Build seamless user journeys to boost conversion rate while capturing attribution.
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Marketing Analytics
Leverage vast metric options and customize reports for cross-platform optimization.
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Audience Management
Build audience segments to engage high-value users and maximize user lifetime value.
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Cost Aggregation & ROAS Analytics
Have all ad spend data in one place for quick and easy ROAS analysis.
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Fraud Protection & Detection
Customize validation rules and enable automatic blocklisting to protect ad budgets.
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Data Export
Export data to CSV files or transfer data to cloud storages and third-party marketing tools.
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Case Study
MMM proved to be a reliable privacy-first solution for cross-channel marketing measurement.
39
%
more installs credited to display ads with MMM than with LTA
5
%
potential increase in installs following the prescribed budget plan
4
%
potential decrease in eCPI following the prescribed budget plan
“
The MMM solution offered by Airbridge is the way to go. It is an essential tool to gain predictive insights and optimize budgets in the privacy-first era.”
Jongsoo Shin
Marketing Manager
Continue reading →
Discover true sources of growth with Airbridge’s Unified Measurement Stack.
Discover true sources of growth with Airbridge’s Unified Measurement Stack.
Request a demo
Case Studies
How Fidget Town Used TikTok and Airbridge to Expand Globally
Case Studies
How meliz Optimizes Campaigns While Preserving Privacy
Whitepaper
Measuring the True Effectiveness of Advertising
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