Airbridge vs Adjust: Compare cross-platform measurement
Airbridge and Adjust both measure beyond mobile. Compare web, PC, console, and CTV coverage, matching methods, reporting, and package requirements for your user journeys.
Compare platform coverage, reporting, and fraud investigation workflows
Coverage and package requirements
Adjust supports web attribution and PC/console measurement, including CTV-to-PC/console attribution. Compare the platforms, journeys, and packages your team needs.
Fraud investigation workflows
Adjust provides rejection reasons in callbacks and cloud exports. Compare reason codes, configuration, and investigation workflows with Airbridge’s fraud-tagged raw data.
Web-to-app setup
Install the Web SDK and configure tracking links, UTM parsing, and app destinations on your landing page.
Airbridge capabilities to compare
Platform coverage
Growth measures apps and web, PC and console events via the S2S Event API, and CTV-to-app attribution. PC game measurement is in beta.
Funnel Report
Analyze multi-step conversions and drop-offs with Airbridge’s Funnel Report.
Fraud Validation Rules
Growth includes configurable Fraud Validation Rules and fraud tags in reports and raw exports. All prevention levels tag suspected fraud; higher levels also exclude it from postbacks and attribution.
Reporting workflows
Reporting workflows
Actuals reporting updates in real time, except user-count metrics, which update hourly. Retention Report data refreshes hourly.
Feature-by-Feature Comparison
| Feature | Airbridge | Adjust |
|---|---|---|
| Platform coverage | Growth measures apps and web, PC and console events via the S2S Event API, and CTV-to-app attribution. PC game measurement is in beta. | Web attribution, PC/console measurement, and CTV-to-PC/console attribution through the relevant Adjust solutions. |
| Web-to-app setup | Install the Web SDK and configure tracking links, UTM parsing, and app destinations on your landing page. | Web SDK and Web Attribution package, with web reporting in Datascape. |
| Retention Report | Analyze retention by minute, hour, day, week, or month, with configurable start and return events. | Cohorts can start from installs or reattributions and use daily, weekly, or monthly periods. |
| Raw data export | Growth: CSV and API exports with a 180-day lookback and up to 31 days per export. | Raw-data delivery through server callbacks and cloud storage, including rejection reasons when configured. |
| Fraud Validation Rules | Growth includes configurable Fraud Validation Rules and fraud tags in reports and raw exports. All prevention levels tag suspected fraud; higher levels also exclude it from postbacks and attribution. | Fraud Prevention Suite provides rejection reasons in callbacks and cloud exports. |
| User matching | PC game measurement uses IP-based probabilistic matching with a configurable window. Send externalUserID on every PC event. | PC and Console measurement is an Adjust Growth Solution with single-device and cross-device attribution. |
Growth Plan capabilities
Core includes pLTV and Revenue, Funnel, and Retention reports. Growth adds broader channel coverage, raw data export, and Fraud Validation Rules.
Platform coverage
Growth measures apps and web, PC and console events via the S2S Event API, and CTV-to-app attribution. PC game measurement is in beta.
Daily cloud delivery
Growth supports daily delivery to Amazon S3, Google Cloud Storage, and Azure Blob Storage. One storage integration is included; additional integrations incur charges.
Raw data export
Growth: CSV and API exports with a 180-day lookback and up to 31 days per export.
Retention Report
Analyze retention by minute, hour, day, week, or month, with configurable start and return events.
Predictive LTV and lifetime
Core includes Predictive LTV, estimating average revenue per user in eligible install cohorts up to Day 180. Predicted lifetime has a separate calculation period of up to 1,000 days. Estimates guide planning, not recorded revenue.
Audience workflows
Core supports audience creation and sending to supported ad channels. Growth adds audience CSV export.
Web-to-app setup
Install the Web SDK and configure tracking links, UTM parsing, and app destinations on your landing page.
Web-to-app setup
Install the Web SDK and configure tracking links, UTM parsing, and app destinations on your landing page.
App destinations
Configure smart banners and designated CTA buttons on your landing page to open the app or app store.
Connect player events
Send the same user ID from each platform so Airbridge can connect a player’s events across platforms.
What Our Customers Say
“In Japan, iOS accounts for about 60% of the market and delivers higher ARPU than Android, making accurate measurement critical. SKAN data alone wasn't enough. With simulated iOS attribution, we redefined unattributed data, cut CPA, and gained the proof we needed to expand our budget. Airbridge is now the backbone of our global growth.”
Compare your measurement workflows
Core includes pLTV and Revenue, Funnel, and Retention reports. Growth adds broader channel coverage, raw data export, and Fraud Validation Rules.