Glossary
MVPD (Multichannel Video Programming Distributor)
MVPD (Multichannel Video Programming Distributor)
MVPD is a company or a service that provides multiple channels through a wired or wireless communication network such as cable or satellite.

What is MVPD?

MVPD (Multichannel Video Programming Distributor) refers to a company or service that provides multiple channels of video programming to subscribers through a wired or wireless communication network. This includes cable television providers and satellite television providers that offer live and on-demand programming. Some examples of MVPDs are Cable One, Cox, DirectTV, Frontier, and Verizon FiOS.

Why is MVPD important?

MVPD is important because they provide access to a wide variety of television programming, including live and on-demand content. They offer a convenient and cost-effective way for consumers to stay connected to their favorite shows and events and discover new programming options.

MVPD also plays a vital role in supporting local and national programming distribution, including news, sports, and other live events. They help ensure that these programs reach a broad audience and can contribute to the overall diversity and quality of programming available to viewers.

In addition, MVPD provides an essential source of revenue for the television industry, including for the production and distribution of programming. This helps support the development and production of new content, which can benefit both viewers and the industry as a whole.

Difference between MVPD and vMVPD

vMVPD (virtual Multichannel Video Programming Distributor) is often compared with MVPD. How are these two different?

One key difference is the delivery method. MVPD delivers program data through traditional means, such as coaxial cables or satellite dishes. MVPD then uses a receiver box to connect and manage the programming with the TV system. vMVPD, on the other hand, delivers programming exclusively through the internet. This allows vMVPD to offer more flexibility and convenience for subscribers, as they are able to access programming from any device with an internet connection.

Another difference is the type of programming offered. MVPD generally provides a mix of live and on-demand programming, including local and national channels, as well as premium channels and specialized programming. vMVPD, on the other hand, tends to focus more on on-demand programs and may not offer as many live channels.

Subscribe to the newsletter for marketing trends, insights, and strategies.
Get a mail whenever a new article is uploaded.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Related Posts
Discover true sources of growth with Airbridge’s Unified Measurement Stack.
Copyright ⓒ 2022 AB180 Inc. All Rights Reserved.