Gaming Attribution: Measure Every Player Across Mobile, PC, Console, and CTV
Measure gaming campaigns across mobile, web, and CTV, with PC and console events sent through the S2S Event API (beta). Compare player cohorts with day-90 ROAS and Predictive LTV in one dashboard.
Every feature your gaming UA team needs
— included
Predictive LTV is included in Core Plan. Explore cross-platform attribution and cohort ROAS, with fraud detection and raw data export included in Growth Plan.
Cross-platform attribution for mobile, PC, and console
Connect mobile and web attribution with PC and console game events sent through the S2S Event API (beta). Configure event collection and the required matching settings with Airbridge support.
Compare player cohorts with Predictive LTV
Predictive LTV estimates average revenue per user for eligible install cohorts over a selected period of up to 180 days. Compare cohorts while they are still young, alongside ad spend and monetization data in one dashboard.
Day-90 cohort ROAS in one click
Compare ROAS, ARPU, and ARPPU by campaign, creative, and ad channel at day 1, 7, 30, 60, or 90. Keyword names are available for Apple Ads Advanced campaigns with the Campaign Management API integration.
Full-funnel in-game event tracking
Map the complete player journey — from ad click to install, tutorial completion, in-app purchase, and long-term engagement. Identify which levels cause drop-offs, which UA channels drive the highest-converting players, and which game updates move the needle on monetization.
CTV attribution for living-room campaigns
Measure the impact of CTV campaigns on mobile app installs. Airbridge uses probabilistic IP matching to connect CTV impressions with app installs from supported ad channels.
Configurable fraud validation
Growth Plan offers rule-based fraud validation. Choose whether to flag suspicious conversions and touchpoints, exclude them from postbacks, or exclude them from attribution. Raw data export is also available in Growth.
One dashboard for every gaming platform
Unified multi-platform dashboard
Connect mobile and web attribution with PC and console game events sent through the S2S Event API (beta). Configure event collection and the required matching settings with Airbridge support.
Keyword-level campaign analysis
See which Apple Ads keywords drive installs that convert to paying players. Keyword names require Apple Ads Advanced and the Campaign Management API integration. Compare downstream revenue to inform your bids.
Predictive LTV up to 180 days
Compare estimated average revenue per user for eligible install cohorts over any selected period from 1 to 180 days. Use Daily granularity, at least 30 users per cohort, and a start date at least 3 days ago; 13 or more days is recommended.
Granular cohort retention analysis
Analyze retention by campaign, country, and creative at hourly, daily, weekly, or monthly intervals. For keyword-level analysis, connect Apple Ads Advanced through the Campaign Management API.
Full-funnel event tracking
Follow the player journey from ad engagement to install, tutorial, first purchase, and retention. Use event filters to compare the campaign and player segments relevant to your goals.
S2S Event API for PC and console
Connect mobile and web attribution with PC and console game events sent through the S2S Event API (beta). Configure event collection and the required matching settings with Airbridge support.
See your full player journey
— across every platform
Start free with Predictive LTV in Core Plan. Explore cross-platform attribution for mobile, PC (beta), console, and CTV, plus day-90 cohort ROAS. Fraud detection is included in Growth Plan.