Gaming | Airbridge

Gaming

Full-suite measurement tool for games

Track and analyze a multitude of events, from app installs to signups, in-app purchases and in-app conversions, on a unified dashboard. Airbridge offers you the A to Z of what gaming apps need for marketing measurement, targeting, and optimization.

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Arm your user acquisition strategy with numerous metrics

Increase ROI by discovering channels that engage high-value players. With Airbridge, you have insights into CPI and CPA, cohort retention, ARPU and ROAS, and IAP and IAA. In addition, you can aggregate cost and integrate with mediation platforms to add extra depth to your analysis. All of this can be found in a single unified dashboard.

Track following metrics and more

Impressions

Clicks

Cost

Installs

SKAN Installs

CPI

d1, d3, d7 ROAS (Cumulative)

d1, d3, d7 ARPU (Cumulative)

d1, d3, d7 N-Day Retention

In-App Purchase Revenue (IAP)

In-App Ads Revenue (IAA)

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Integrate with your favorite ad channels

Precision targeting for higher profitability

Create custom audiences who have performed specific events. Tap into your first-party data and directly integrate with various ad platforms for retargeting and lookalike marketing to maximize user lifetime value.

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Guard your budget against ad fraud

Customize validation rules to suit your business needs and filter suspicious anomalies such as click injection and click spamming on Lag Time Report. Optimize budget efficiency by identifying channels repeating ads to the same users.

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A single view of all cohort-based cost analysis

Consolidate your cost data from multiple sources in one place. Save time using a standardized dashboard that accurately visualizes cost, conversion and revenue data.

Cost Aggregation & ROAS Analytics →