Track and analyze a multitude of events, from app installs to signups, in-app purchases and in-app conversions, on a unified dashboard. Airbridge offers you the A to Z of what gaming apps need for marketing measurement, targeting, and optimization.
Arm your user acquisition strategy with numerous metrics
Increase ROI by discovering channels that engage high-value players. With Airbridge, you have insights into CPI and CPA, cohort retention, ARPU and ROAS, and IAP and IAA. In addition, you can aggregate cost and integrate with mediation platforms to add extra depth to your analysis. All of this can be found in a single unified dashboard.
Create custom audiences who have performed specific events. Tap into your first-party data and directly integrate with various ad platforms for retargeting and lookalike marketing to maximize user lifetime value.
Customize validation rules to suit your business needs and filter suspicious anomalies such as click injection and click spamming on Lag Time Report. Optimize budget efficiency by identifying channels repeating ads to the same users.
We were very tired of having to request, study and use new features of MMP by ourselves, which Airbridge nicely supports with their customer support team.”
