Ad monetization refers to the process of earning revenue from advertising on a website or mobile app. It involves the integration of ads on a digital property, such as a website, mobile app, or social media channel, and the subsequent revenue earning from these ads. Ad monetization can be achieved through different methods, such as the cost per click (CPC), cost per impression (CPI), or cost per action (CPA) model. Also, it can include different types of ads, such as display ads, sponsored content, affiliate marketing, and video or audio ads.
Ad monetization is an important aspect of digital content creation and distribution. Below are some points explaining why:
Ad monetization and app monetization are both ways to generate revenue from online properties, but they have different focuses and methods.
Ad monetization is to earn revenue from advertising on a website or mobile app. Advertisers pay to have their ads displayed on a digital property.
On the other hand, app monetization refers to the process of earning revenue from a mobile app. This can include in-app purchases, subscriptions, and other forms of revenue generation. App monetization can also include advertising, but it is typically focused on methods that are specific to mobile apps, such as in-app advertising or in-app purchases. App monetization can also include in-app subscriptions, freemium models, and other revenue streams specific to mobile apps.