A dashboard is a visual interface that provides an overview of key performance indicators (KPIs) and other vital data related to your strategy. It typically consists of a set of charts, graphs, and other visualizations that help users understand key trends and patterns in their data. In addition to tracking key metrics, dashboards often include some handy features, such as filters and drill-down functionality, to allow users to explore data in more detail. For example, a user might use a filter to only display data for a specific time period or for a particular region, or use drill-down to view data at a more granular level.
Dashboards are important to marketers because they provide a clear and concise overview of KPIs and other data related to a marketing campaign or strategy. This helps marketers understand how their efforts are performing and identify areas for improvement.
Dashboards can also empower marketers by giving them a quick detection of data outliers, or data points that are significantly different from the rest of the data. Outliers can indicate significant trends or changes in a marketing campaign or strategy. Therefore, quickly identifying them can help marketers discover major shifts in trends or new insights.
Marketers should be able to easily customize the dashboard so that it only showcases the data that is truly relevant to them. This can help marketers focus on the most important metrics and avoid being overwhelmed by too much data.
Real-time data is important because this can help marketers stay up-to-date on the latest trends and make timely decisions, rather than relying on delayed or outdated data.
Having data from multiple channels, ad networks, and third-party tools integrated into a dashboard can help marketers get a more comprehensive view of their marketing efforts and make data-driven decisions.
A good dashboard should be able to show data in different formats, such as charts, graphs, and tables, and switch between different views as needed. The flexibility of a dashboard can help marketers understand their data in different ways and gain insights they might have missed otherwise.