In the mobile app industry, re-engagement refers to reconnecting with users who have downloaded an app but are no longer actively using it. This process can include users who have not opened the app in a certain time or who have yet completed specific in-app actions or purchases. The goal of re-engagement in the mobile app industry is to get users to use the app again to retain them as active users and increase their lifetime value.
Re-engaging with users is crucial for any mobile app, as it helps to retain users and increase their lifetime value. The more engaged a user is with an app, the more likely they are to continue using it and make in-app purchases. Additionally, re-engagement campaigns can help to increase retention, user lifetime value and ultimately drive more revenue.
One of the main reasons re-engagement is important is that it can help reduce user churn. Churn rate refers to the percentage of users who stop using an app within a certain period of time. High user churn rates can be detrimental to the success of an app, as it means that many users need help finding value in the app and are choosing to stop using it. Re-engagement campaigns can reduce user churn by reminding users of the app's value and encouraging them to continue using it.
Another reason why re-engagement is important is that it can help increase user lifetime value. User lifetime value is the total value a user brings to an app over their lifetime. Increasing user lifetime value is crucial because it can lead to more revenue for the app. Re-engagement campaigns can increase user lifetime value by encouraging users to make in-app purchases or complete other actions that bring value to the app.