Glossary
Re-engagement
Re-engagement
Re-engagement is the process of reconnecting with users who have previously downloaded an app but are no longer actively using it, with the goal of reigniting interest and encouraging continued engagement.

What is re-engagement?

In the mobile app industry, re-engagement refers to reconnecting with users who have downloaded an app but are no longer actively using it. This process can include users who have not opened the app in a certain time or who have yet completed specific in-app actions or purchases. The goal of re-engagement in the mobile app industry is to get users to use the app again to retain them as active users and increase their lifetime value.

Why is re-engagement important?

Re-engaging with users is crucial for any mobile app, as it helps to retain users and increase their lifetime value. The more engaged a user is with an app, the more likely they are to continue using it and make in-app purchases. Additionally, re-engagement campaigns can help to increase retention, user lifetime value and ultimately drive more revenue.

One of the main reasons re-engagement is important is that it can help reduce user churn. Churn rate refers to the percentage of users who stop using an app within a certain period of time. High user churn rates can be detrimental to the success of an app, as it means that many users need help finding value in the app and are choosing to stop using it. Re-engagement campaigns can reduce user churn by reminding users of the app's value and encouraging them to continue using it.

Another reason why re-engagement is important is that it can help increase user lifetime value. User lifetime value is the total value a user brings to an app over their lifetime. Increasing user lifetime value is crucial because it can lead to more revenue for the app. Re-engagement campaigns can increase user lifetime value by encouraging users to make in-app purchases or complete other actions that bring value to the app.

How can mobile marketers get more users to re-engage

  1. Use push notifications: Push notifications are a great way to remind users of the app and encourage them to open it. Personalized and timely push notifications can help increase the app's open rate.
  2. Send targeted in-app messages: In-app messages are a great way to communicate with users who are already engaged with the app. Targeted messages can be used to encourage users to complete specific actions or make in-app purchases.
  3. Offer incentives: Offering discounts or special offers can significantly encourage users to re-engage with the app. Some examples of an incentive include limited-time offers, loyalty programs, or referral bonuses.
  4. Use retargeting ads: Retargeting ads can be used to reach out to users who have previously shown interest in the app but have not yet downloaded it. These ads can be used to remind users of the app and encourage them to download it again.
  5. Encourage user feedback and reviews: Encouraging users to leave feedback and reviews can help increase the app's visibility and make it more appealing to potential users.

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