产品
MEASURE
网页 + App 归因
通过单个面板即可衡量网页和 App 上的绩效
ROAS 衡量
在一个直观的对比视图中查看所有广告支出和广告支出回报率
iOS 和 SKAN
在 iOS 端实现面向未来的增长
ANALYZE
营销分析
将对推广活动业绩的洞察转化为行动
Engage
深度链接
通过流畅的用户体验促进转化
受众管理
快速精准地创建目标受众
Protect
作弊防护
保护您的预算免受移动广告作弊的影响
数据导出
实现灵活的数据访问和存储
解决方案
industry
电商
金融
游戏
订阅
Why Airbridge
客户成功
合作伙伴平台
保安与隐私
促进绩效增长
Case Studies
How Hyundai Card leveraged AI to boost new users by 16% more cost-effectively
Read the full case study →
How MU Monarch increased sign-in rates by over 90% through creative optimization
Read the full case study →
资源
LEARN
博客
案例解究
文库
术语表
在线学院↗
Guide
用户指南↗
开发者指南↗
Airbridge Blog
Personalized marketing: Win your customers’ hearts with data
See article →
Library
Airbridge Handbook 03: ASO
Download now →
客户
定价
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面板
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中文
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产品
MEASURE
网页 + App 归因
ROAS 衡量
iOS 和 SKAN
Analyze
营销分析
Engage
深度链接
受众管理
Protect
作弊防护
数据导出
解决方案
INDUSTRY
电商
金融
游戏
订阅
WHY AIRBRIDGE
客户成功
合作伙伴平台
Security & Privacy
促进绩效增长
资源
LEARN
Blog
Case Studies
Library
Glossary
Academy↗
GUIDE
User Guide↗
Developer Guide↗
Customers
定价
面板
申请演示
Glossary
A
B
C
D
E
F
G
I
K
L
M
N
O
P
R
S
T
U
V
W
A
A/B Testing
API (Application Programming Interface)
AVOD (Advertising-based video on demand)
Active User
Ad exchange
Ad inventory
Ad mediation
Ad monetization
Ad network
Ad podding
Ad server
Ad spend
Ad stacking
Ad tag
Ad unit
AdTech
Advertisement
Advertiser
Advertising Waterfall
Analytics
Android App Links
App monetization
App stickiness
App store analytics
App store optimization (ASO)
App tracking transparency (ATT)
Application (app)
Artificial Intelligence (AI)
Attribution Window
Attribution fraud
Attribution modeling
Average revenue per daily active user (ARPDAU)
Average revenue per user (ARPU)
app-ads.txt
B
Beta Testing
Bid request
Blocklist (Blacklist)
Bots
Branded link
Broadcaster video on demand (BVOD)
C
CPA fraud
Call To Action (CTA)
Campaign Optimization
Churn rate
Click farms
Click fraud
Click hijacking
Click injection
Click redirection
Click spam
Click to install time (CTIT)
Click validation
Click-through rate (CTR)
Coarse Conversion Value
Cohort
Connected TV (CTV)
Conversion
Conversion Rate
Conversion Tracking
Cost aggregation
Cost models
Cost per action (CPA)
Cost per click (CPC)
Cost per completed view (CPCV)
Cost per engagement (CPE)
Cost per install (CPI)
Cost per mille (CPM)
Cost per view (CPV)
Cross-device tracking
Crowd anonymity
Custom Product Page (CPP)
D
Daily Active Users (DAU)
Dashboard
Data Management Platform (DMP)
Deep linking
Deferred deep linking
Demand-side platform (DSP)
Device ID
Device ID reset fraud
Differential privacy (DP)
Digital out-of-home (DOOH)
Dormant User
Duplicate IP
Dynamic Links
Dynamic product ad (DPA)
E
E-commerce
Earned Media
Effective cost per mille (eCPM)
Engagement
Extract, transform, and load (ETL)
F
FAST TV
Fake users
G
GAID (Google Advertising ID)
Geofencing
Gross rating point (GRP)
I
IDFA (Identifier for Advertising)
IP Address
Identifier for vendor (IDFV)
Impression
Impression fraud
In-app bidding
In-app events
In-app header bidding
In-app notifications
In-app purchase (IAP)
In-game purchase
In-stream ads
Install
Install fraud
Install hijacking
Install referrer
Instant apps
Interstitial ad
K
K-factor
Key Performance Indicator (KPI)
L
Last Touch Attribution (LTA)
Lifecycle tracking
Lifetime value (LTV)
Limit ad tracking (LAT)
Lookback Window
lockWindow
M
M-commerce
MVPD (Multichannel Video Programming Distributor)
Machine Learning
Marketing automation
Mediation platform
Mobile ad fraud
Mobile attribution
Mobile malware
Mobile marketing
Mobile measurement partner (MMP)
Monthly Active Users (MAU)
Multi-touch attribution (MTA)
N
Native advertising
O
OEM Advertising
OTT (Over The Top)
Offerwall
OpenRTB
Organic install
Owned media
P
PC and Console
Paid Media
Paywall
Phone farms
Postback
Predictive Analytics
Predictive lifetime value (pLTV)
Preferred deals
Premium video on demand (PVOD)
Privacy Sandbox
Privacy preserving technologies (PPTs)
Privacy set intersection (PSI)
Private marketplace (PMP)
Probabilistic modeling
Programmatic Guaranteed
Programmatic advertising
Programmatic digital-out-of-home (pDOOH)
Publisher
Push notification
R
Re-engagement
Real-time bidding (RTB)
Receipt validation
Receipt validation
Remarketing
Retargeting ad
Retention rate
Return On Ad Spend (ROAS)
Return On Investment (ROI)
S
SDK spoofing
SKAdNetwork (SKAN)
SVOD (Subscription-based video on demand)
Search Engine Optimization (SEO)
Self-attributing network (SAN)
Self-serve DSP
Server-to-server (S2S)
Session
Smart App Banner
Soft Launch
Software Development Kit (SDK)
Supply-side platform (SSP)
T
Targeting
Temporary attribution
Time of inactivity
Touchpoint
Tracking link
Tracking parameter
Transactional video on demand (TVOD)
U
Uninstall
Universal links
Urchin tracking module (UTM)
User Acquisition (UA)
User Stickiness
User loyalty
V
Video on demand (VOD)
View-through attribution (VTA)
View-through rate (VTR)
Virtual multichannel video programming distributor (vMVPD)
W
Walled garden
Web attribution
Weekly Active Users (WAU)
White-label DSP
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产品
网页 + App 归因
广告支出回报率 (ROAS) 衡量
iOS 和 SKAN
营销分析
深度链接
受众管理
作弊防护
数据导出
解决方案
电商
金融
游戏
订阅
客户成功
合作伙伴平台
保安与隐私
促进绩效增长
客户
定价
资源
博客
案例解究
文库
术语表
在线学院
指南
用户指南
开发者指南
公司
About us
Terms of service
Privacy policy
Information security
GDPR
System status
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