Blog

What is Affiliate Marketing? Winning Strategies for 2025

Pay for results, not ads. Affiliates drive traffic through unique links and earn commissions on sales—maximizing ROI with zero wasted budget. Why is this the future of marketing, and how can you leverage it for success?

What is Deep linking and How Does It Work? URI Scheme, Universal Link, App Link

Deep links power a wide range of app marketing activities, from CRM campaigns to ad initiatives. Marketers use them to enhance push notifications, in-app messages, texts, social sharing, referrals, affiliate programs and more. Through deep links, marketers can improve user experience and boost conversion rates. 

Airbridge Year in Review 2024

As the digital landscape continues to evolve at breakneck speed, 2024 was a year of unprecedented growth, strategic partnerships, and groundbreaking innovations for Airbridge.

Mastering Your App Store Optimization (ASO) Strategy

Mastering ASO today means going beyond basic tactics—by combining continuous optimization with Apple Search Ads and tools like Airbridge, marketers can drive smarter visibility, higher conversions, and scalable app growth.

5 types of teams that need Airbridge DeepLinks

Struggling with Firebase migration or deep link maintenance? Discover the 5 types of teams that need Airbridge DeepLinks. See if your team makes the list.

Unlock Game Growth with Airbridge + Hive Integration

Airbridge is now integrated into Hive Platform! Game developers can easily measure UA, engagement, and monetization without complex SDK installation.

Boost your game's reach with Airbridge & adjoe integration

Scale your mobile game with Airbridge & adjoe integration. Target 200M+ gamers via Playtime & Rewarded ads and measure performance accurately.

No-Code Deep Link Migration From Firebase to Airbridge

Migrate from Firebase Dynamic Links to Airbridge without coding. Follow our simple 3-step guide to export, map, and generate new deep links instantly.

Boost your omnichannel strategy with Conversion APIs

Cookies are crumbling. Boost your omnichannel strategy with Conversion APIs. Secure accurate first-party data and optimize campaigns with Airbridge.

Airbridge now provides near real-time attribution from Meta’s Aggregated Event Measurement

Airbridge now supports Meta’s Aggregated Event Measurement (AEM). Get near real-time attribution for iOS 14.5+ campaigns and optimize faster.

Measure short-form video ads with Airbridge & Kwai integration

Airbridge integrates with Kwai for Business! Measure short-form video ads, reach 1B+ active users, and optimize campaign performance in real-time.

Airbridge x Meta's AEM

Unlock iOS optimization with Apple Search Ads and SKAN

Unlock iOS growth in the post-ATT era. Leverage Apple Search Ads and SKAN with Airbridge for unified data analysis and easier optimization.

Firebase Dynamic Links Shutdown. Airbridge is here to help. 

Firebase Dynamic Links is shutting down. Switch to Airbridge for a reliable alternative with 10,000 monthly links, QR codes, and a seamless migration tool.

TikTok Mobile Measurement Partner, Airbridge, has been badged

Airbridge is now a badged TikTok Mobile Measurement Partner. Airbridge will continue to enhance marketing optimization and user journey improvements, providing performance measurement for TikTok advertising campaigns.

Boost your app growth with Airbridge and BIGO Ads integration

Airbridge is now officially integrated with BIGO Ads. Discover how the Airbridge-BIGO Ads integration can transform your mobile advertising efforts.

Cracking the first 10,000 App Installs using TikTok

In this post, get expert insights on campaign strategy from Hamza and campaign measurement & optimization tips from Airbridge, one of TikTok’s marketing partners.

Mastering AI marketing: the key to mobile marketing success

As artificial intelligence (AI) technology rapidly advances, we have entered the era of AI marketing. Let's delve into how AI is reshaping the mobile marketing strategy and execution, and explore how marketers can embrace and leverage these changes.