Ad Tech & Marketing

Explore our articles about ad tech & marketing.

Airbridge Enables App Campaign Measurement With Amazon Ads Integration

Airbridge Enables App Campaign Measurement With Amazon Ads Integration

Amazon Ads integration with Airbridge lets app marketers attribute installs, measure in-app events, and optimize campaigns. Set up in minutes. Learn more.

|4 min read
Google I/O 2026: 5 measurement shifts every app marketer needs to revisit

Google I/O 2026: 5 measurement shifts every app marketer needs to revisit

Five Google I/O 2026 announcements every app marketer should re-check across their measurement stack — Ask Play, AI Max, Universal Cart, Google Play 60-day grace period, and AI Mode.

|13 min read
Universal Links vs URI Schemes: When to Use Each for iOS Deep Linking

Universal Links vs URI Schemes: When to Use Each for iOS Deep Linking

Universal Links vs URI Schemes: When to Use Each for iOS Deep Linking

|10 min read
Why Your Universal Links Open in Safari Instead of the App

Why Your Universal Links Open in Safari Instead of the App

Universal Links opening in Safari instead of your app usually points to a broken AASA file. Learn the common causes and how to fix it, step by step.

|8 min read
How to Track Influencer App Installs with Deeplinks (Not Promo Codes)

How to Track Influencer App Installs with Deeplinks (Not Promo Codes)

Track influencer app installs beyond promo codes using deeplinks. Capture attribution for 90% of missed conversions. Learn how to set up proper tracking.

|11 min read
Email Deeplinks: How to Make Email Links Open Your App

Email Deeplinks: How to Make Email Links Open Your App

Email deeplinks route users to your app instead of browsers. Learn Universal Links, App Links setup to boost conversions 3-4x. Get started now.

|11 min read
Deep Linking for Subscription Apps: Fitness, Health, Edtech

Deep Linking for Subscription Apps: Fitness, Health, Edtech

Deep linking boosts Day 0 trial conversions by 82% for fitness, health, and edtech apps. Learn routing patterns that preserve ad context. Read now.

|14 min read
How App Developers Find New Growth with Mobile OEM Advertising Across 86% of Android Devices

How App Developers Find New Growth with Mobile OEM Advertising Across 86% of Android Devices

Where mobile OEM advertising fits alongside paid social and programmatic in your Android UA mix.

|9 min read
Push Notification Deep Links: Fix the Wrong Screen Problem and Recover CTR

Push Notification Deep Links: Fix the Wrong Screen Problem and Recover CTR

Push notification deep links breaking? Users landing on wrong screens kills CTR. Learn how to fix iOS cold-start and Android 12 issues. Fix your links now.

|15 min read
App Clips vs Full App Install: When to Use Each One

App Clips vs Full App Install: When to Use Each One

App Clips vs full app install: 77.9% abandon installs. Learn when to use App Clips for transactions vs full apps for retention. Get expert guidance.

|10 min read
Deferred Deeplink for Onboarding: How to Close the Install-to-First-Action Gap

Deferred Deeplink for Onboarding: How to Close the Install-to-First-Action Gap

A deferred deeplink sends new users to the screen your ad promised, not a generic home screen. Learn how to close the install-to-first-action gap.

|10 min read
Deferred Deeplink Implementation Guide for iOS & Android

Deferred Deeplink Implementation Guide for iOS & Android

A step-by-step deferred deeplink implementation guide for iOS and Android. Learn the exact flow, SDK callbacks to call, and how to test it.

|12 min read
Universal Links vs App Links: Setting Up Deep Linking on iOS and Android

Universal Links vs App Links: Setting Up Deep Linking on iOS and Android

Universal Links vs App Links explained: Set up deep linking for iOS and Android. Complete guide with setup steps and solutions. Start now!

|11 min read
Android App Links Not Verifying? The Complete assetlinks.json Setup Guide

Android App Links Not Verifying? The Complete assetlinks.json Setup Guide

Fix Android App Links not verifying with our complete assetlinks.json setup guide. Solve SHA256 fingerprint issues and domain verification. Get started now.

|10 min read
Airbridge Core vs Growth: Which Plan Fits Your Team?

Airbridge Core vs Growth: Which Plan Fits Your Team?

Core or Growth? This guide maps each Airbridge plan to your stage: starting paid UA on GMAT channels, or scaling across 330+ networks with custom data needs.

|6 min read
How to Set Up Universal Links on iOS (2026 Guide)

How to Set Up Universal Links on iOS (2026 Guide)

Learn how to set up Universal Links on iOS in 2026. Fix common apple-app-site-association file errors and Associated Domains issues. Start now!

|10 min read
Which MMP SDK Supports Your Framework? React Native, Expo, Flutter, iOS & Cordova Compared

Which MMP SDK Supports Your Framework? React Native, Expo, Flutter, iOS & Cordova Compared

Compare MMP SDK support for React Native, Expo, Flutter, iOS & Cordova. Find which mobile measurement partners work with your framework. Get the guide.

|12 min read
Deferred Deeplink After iOS 17: How to Fix Your Match Rate

Deferred Deeplink After iOS 17: How to Fix Your Match Rate

Deferred deep linking match rates dropped after iOS 17? Learn how ATT and privacy changes broke IDFA matching and proven fixes. Get solutions now.

|11 min read

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