Blog

Insights, best practices, and industry trends from the Airbridge team.

Mobile Measurement Partner: Why Should You Use Them and What Are The Best Alternatives?

Airbridge is a mobile app analytics tool, mobile attribution software, MMP and third-party tracking platform. Find out what each of these terms means to better understand mobile attribution.

Sep 8, 2022|7 min read

Four Steps to Successful QR Code Marketing

Here’s your guide for successful QR code marketing. Maximize your marketing effectiveness using Airbridge’s trackable QR codes with deep linking capabilities.

Aug 31, 2022|7 min read

How to Fix When Safari Cannot Open the Page Because the Address Is Invalid

Learn everything there is to know about redirecting deep linked users to a fallback page and find out how you should work with deep links on Android and iOS.

Aug 25, 2022|4 min read

MGS 2022: Unified Measurement Stack - MMP, MTA, MMM and Lift

Find out how Airbridge combines last-touch attribution (LTA), multi-touch attribution (MTA), and media mix modeling (MMM) to measure true effectiveness of marketing.

Aug 24, 2022|4 min read

Why Every Marketer Should Use Branded Links

Check out how Airbridge’s branded links can help you. Strengthen brand-building efforts, attribute marketing performance, and create a seamless user experience with deep linking.

Aug 19, 2022|8 min read

Deep Linking Basics: Everything Marketers and Developers Need to Know

Discover all you need to know about deep linking with Airbridge. Boost your app marketing with URI schemes, Universal Links, and App Links.

Aug 17, 2022|10 min read

How to optimize Direct Response Marketing with Touchpoints Overlap Report

Check out this post to learn how to optimize your Direct Response Marketing performances by using Airbridge’s Touchpoint Overlap Report. Start saving inefficient ad spendings by discovering which channel audiences overlap!

Jun 16, 2022|4 min read

Five convenient features for mobile app measurement

Airbridge is a mobile attribution solution with an intuitive UI/UX that allows users to conveniently analyze the desirable marketing data. Check Airbridge's five features that can dramatically improve the convenience of Airbridge users.

Jun 7, 2022|8 min read

7 questions you should ask before choosing a mobile app attribution tool

Choosing the right mobile app attribution tool to measure your app marketing campaigns is critical. Here is a checklist of 7 questions to ask beforehand.

May 25, 2022|8 min read

Introducing Luft - Airbridge’s in-house OLAP Database

Airbridge developed an OLAP database that focuses on user behavior to provide real-time analytics. Let’s take a closer look at how Luft works to offer cohort analysis and real-time reports.

May 19, 2022|9 min read

[Deep Link 101] Using Deferred Deep Linking to Direct Users Without the App to a Specific In-App Page

Want to direct users to a relevant in-app page even if they haven't installed your app yet? If so, you need deferred deep linking.

Apr 7, 2022|5 min read

The A to Z Guide To Mobile App User Acquisition

Users are a must for the success of your product. In this post, we will learn everything there is to know about user acquisition (UA) marketing.

Mar 30, 2022|16 min read

What is App Store Optimization (ASO)?

ASO is the SEO for mobile apps. Maximize your organic reach by optimizing keywords, icons, and screenshots. Read our comprehensive guide to ranking higher on the App Store and Google Play.

Mar 17, 2022|14 min read

4 Reasons why an app is a must for mobile businesses

Check the importance of building an app for successful mobile business. Mobile business requires both mobile web and app. Despite the resources needed for app development and fierce competition, apps can effectively contribute to improving retention and conversion rates and profit growth.

Mar 17, 2022|9 min read

Announcing Airbridge Incrementality its first-to-market solution leveraging Facebook's MMP, MTA Programs

Airbridge launches Incrementality, the first solution leveraging Facebook's MMP & MTA programs. Measure true ad effectiveness beyond last-touch attribution.

Oct 7, 2021|2 min read

Airbridge becomes TikTok’s Mobile Measurement Partner (MMP)

Airbridge is now an official TikTok Mobile Measurement Partner (MMP)! Optimize your TikTok campaigns with advanced features like App Event Optimization (AEO) and In-App Event Postbacks. Accurately measure performance and maximize ROI across TikTok and Pangle through Airbridge.

Jun 24, 2021|2 min read

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