Explore our articles about gaming.
Connect web acquisition to performance with the Airbridge × Moloco Advanced Web Postback integration. Measure and optimize web and web-to-app campaigns using user-level signals for clearer, more accurate web performance.
A new server-to-server (S2S) integration connects mobile campaigns and web shop sales, giving developers a unified view of player value and marketing performance.
Level up your rewarded UA with the Airbridge x Gamelight integration. Track the full user journey from install to LTV with 100% direct traffic transparency and optimize your ROAS with real-time reporting.
Discover how AI is changing gaming growth through UA-driven development, AI-generated creatives, dynamic monetization, and privacy-first attribution.
Discover how gaming studios thrive post-ATT by mastering imperfect data, smarter attribution, and tools like SKAN, CAPI, and MMM.
Explore how Vibe.co and Airbridge use AI-powered CTV advertising to boost user acquisition in 2025. Learn proven strategies to lower CAC, improve ROAS, and scale mobile app growth through smarter, data-driven campaigns.
Vietnam Game Connect 2025 spotlighted how game studios are shifting from chasing installs to prioritizing creative-driven UA, AI-powered engagement, community building, and retention-focused monetization strategies for sustainable long-term growth.
No single tactic will take your game global. Scaling means making smart moves across UA, measurement, monetization, and payments—and making them work together. Let's see what experts say in these four key pillars of mobile game growth.
Learn how to launch your mid-sized game on Steam in 2025. From wishlists to full-funnel media, Liquid Advertising and Airbridge share proven tactics to help you stand out. 💥🕹️
Learn how to re-engage churned players and maximize LTV in 2025. Adikteev and Airbridge break down the top 3 retargeting myths holding games back—and show how to prove real incremental lift.
Meet Airflux—Airbridge’s AI-powered ad optimizer for mobile games. Easily optimize ad timing and frequency for every player. Drive higher LTV, stronger retention, and bigger revenue—fast.
With multi-platform games now the industry standard for success, player journeys have become increasingly complex. In this post, we'll explore how to transform PC and console platforms as performance marketing channels, leveraging precise cross-platform attribution to accurately measure marketing impact.
Learn how to blow up your hybrid and hyper-casual games in 2025. Airbridge and Two and a Half Gamers cover UA channel diversification, hybrid monetization strategies (Ads + IAP), AI-powered ad creatives, and agile marketability techniques to help you succeed in 2025's cutthroat gaming market.
As the digital landscape continues to evolve at breakneck speed, 2024 was a year of unprecedented growth, strategic partnerships, and groundbreaking innovations for Airbridge.
Airbridge is now integrated into Hive Platform! Game developers can easily measure UA, engagement, and monetization without complex SDK installation.
Scale your mobile game with Airbridge & adjoe integration. Target 200M+ gamers via Playtime & Rewarded ads and measure performance accurately.
Monetization strategies have become more than just a way to make money; they are a critical factor in a game's success. In this blog post, explore the latest game monetization model trends and ways to maximize your game's value.
Join thousands of apps that have already made the switch to Airbridge.
