Blog

App Marketing in Japan vs. Korea: How to Localize Creatives, UA, and Paywalls for Growth

Japan and Korea demand distinct strategies for app growth. In Part 2 of our series, we explore how to localize creatives, UA, onboarding, and paywalls—backed by insights from aix and real app success stories.

How to Win App Marketing in Japan and Korea

Allen Park, Head of Marketing at AIX, joins Roi Nam of Airbridge to bust the biggest myths about app marketing in Japan and Korea. From user psychology to creative strategy, they explore why global teams need more than just translation to succeed—and how cultural nuance shapes growth.

Airbridge now supports Google Integrated Conversion Measurement (ICM)

Bridge the tracking gap with Google Integrated Conversion Measurement (ICM) on Airbridge. Access Google’s high-confidence probabilistic data directly in your dashboard to eliminate blind spots and optimize your campaigns with privacy-compliant, precise insights.

The Ultimate Guide to Mobile Game Re-engagement and Retargeting

Learn how to re-engage churned players and maximize LTV in 2025. Adikteev and Airbridge break down the top 3 retargeting myths holding games back—and show how to prove real incremental lift.

Introducing Airflux: AI-Powered Ad Optimizer for Mobile Games

Meet Airflux—Airbridge’s AI-powered ad optimizer for mobile games. Easily optimize ad timing and frequency for every player. Drive higher LTV, stronger retention, and bigger revenue—fast.

How Playio Switched to Airbridge and Now Manages Global Marketing From a Single Platform

6 Reasons Why Deep Links Drive Organic App Growth in 2025

Deep linking has reclaimed the spotlight as an essential tool for marketers, driving strategies around organic growth. So why is this decade-old technology making a comeback in 2025? In this post, we'll explore 6 reasons why deep linking is more crucial than ever for organic app growth today.

Driving Cross-platform Gaming Success with PC and Console Attribution

With multi-platform games now the industry standard for success, player journeys have become increasingly complex. In this post, we'll explore how to transform PC and console platforms as performance marketing channels, leveraging precise cross-platform attribution to accurately measure marketing impact.

Airbridge Integrates with Naver Ad Audience

Airbridge integrates with Naver Ad Audience, enabling marketers to maximize ad performance on South Korea's leading platform.

Optimize Your Mobile Marketing with Digital Turbine & Airbridge Integration

Airbridge has partnered with Digital Turbine to enhance your mobile marketing strategies. This integration combines Airbridge's advanced analytics capabilities with Digital Turbine's innovative advertising solutions, enabling marketers to measure, track, and optimize their campaigns effectively.

2 Ways to Calculate Predictive Lifetime Value (pLTV) for Your Mobile App

In today’s highly competitive mobile app ecosystem, understanding Predictive Lifetime Value (pLTV) is crucial. As acquisition costs continue to rise, marketers must optimize their budgets and drive sustainable growth.

LLM & RAG: AI Technologies Reshaping the Future of Martech

What is an LLM? Discover how Large Language Models are transforming marketing in 2025. Learn to automate content and personalize user experiences effectively.

Power CTV Ads with Airbridge & Vibe Integration

Airbridge is now integrated with leading CTV ad platform, Vibe.co. This powerful partnership combines Airbridge's robust analytics with Vibe's extensive premium inventory across over 500 streaming TV apps and channels.

What is LLM(Large Language Model) and Why is it Important?

Discover what LLMs (Large Language Models) are and why they matter in 2025. Learn how AI transforms marketing through content automation and personalization.

What is an MMP? The secret tool for campaign success

A Mobile Measurement Partner (MMP) is your ultimate growth enabler—offering unified, fraud-free, and fully granular campaign insights across channels—so you stop guessing and start scaling smarter, with Airbridge leading the way.

Top 3 Mobile Ad Fraud Tactics in Vietnam’s Fintech Industry (2025) — And How to Prevent Them

Up to 30% of Vietnam’s booming fintech ad budgets are disappearing into clever fraud schemes—discover how Airbridge’s AI-powered MMP platform exposes and stops every fake install.

How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

Learn how to blow up your hybrid and hyper-casual games in 2025. Airbridge and Two and a Half Gamers cover UA channel diversification, hybrid monetization strategies (Ads + IAP), AI-powered ad creatives, and agile marketability techniques to help you succeed in 2025's cutthroat gaming market.

Unlock new growth channels with Airbridge’s integration with Microsoft Advertising

Expand your reach with Airbridge’s Microsoft Advertising integration. Track app installs, measure ROAS across Bing & Yahoo, and optimize campaigns in real-time.