App marketing

Explore our articles about app marketing.

Google I/O 2026: 5 measurement shifts every app marketer needs to revisit

Five Google I/O 2026 announcements every app marketer should re-check across their measurement stack — Ask Play, AI Max, Universal Cart, Google Play 60-day grace period, and AI Mode.

Jun 23, 2026|13 min read

Weekly vs Annual Subscription Apps: How the 2026 Revenue Split Is Shifting

Weekly subscription apps now generate 55.5% of revenue, up from 43.3% in 2023. Learn which plan type works for your app category. Read more

May 27, 2026|11 min read

How to Ask "How Did You Hear About Us?" in Your App the Right Way

Learn how to design effective 'how did you hear about us' surveys for mobile apps. Get better attribution data and improve marketing ROI. Read more.

May 26, 2026|10 min read

How to Read App Ad Campaign Data and Decide When to Scale

Learn to read app ad campaign data beyond CPI. Analyze subscription funnel metrics to make smart scaling decisions. Start optimizing campaigns today.

May 22, 2026|10 min read

What Makes a Paywall Convert? Six Structural Decisions for Subscription Apps

Paywall conversion rates vary 4.5x between top and median subscription apps. Learn 6 structural decisions that determine conversion before design. Read more.

May 22, 2026|10 min read

When to Start Lifecycle Marketing for Your App (and When It's Too Early)

Learn when to start lifecycle marketing for your subscription app and avoid common timing mistakes. Get actionable insights. Start today.

May 22, 2026|8 min read

How to Build a Simple App Growth Loop for Subscription Apps

Build a simple app growth loop for subscription apps with 4 nodes: Acquire, Activate, Retain, Expand. Start growing now.

May 21, 2026|8 min read

How to See Which Marketing Channel Brings Paying Subscribers

Which marketing channel actually brings paying subscribers? Learn to close the attribution gap between ad spend and subscription revenue

May 18, 2026|11 min read

What Should a Small App Team Track Before Scaling App Ads?

Learn the 4 critical app ads metrics to track before scaling. 34.8% median trial-to-paid conversion & key benchmarks inside. Start tracking smarter.

May 11, 2026|12 min read

How to Set Your First 30-Day Paid UA Plan for Subscription Apps

Learn how to build your first 30-day paid user acquisition plan for subscription apps. Structured approach to spend $10K-$50K efficiently. Start now!

May 7, 2026|11 min read

How to Know If Your Ads Are Working in 2026

App attribution connects ads to user actions like installs and subscriptions. Learn the 3 key metrics to track your ad performance. Start measuring today.

May 7, 2026|9 min read

How Small App Teams Know Which App Ads Make Money

Running app ads without knowing which ones make money? Learn how small teams connect installs, trials, and revenue to find profitable channels.

Apr 30, 2026|12 min read

How Much Should a Subscription App Spend on UA?

How much should a subscription app spend on UA? Use LTV:CAC ratio, channel benchmarks, and cohort ROAS to size your budget with data from 75K+ apps.

Apr 30, 2026|11 min read

Why Painkiller Apps Convert 9x More: 4 Questions to Diagnose

Painkiller apps convert at 9x the rate of vitamin apps and command 2-7x higher LTV. Learn the framework, self-scoring test, and pricing strategy for each.

Apr 29, 2026|11 min read

Subscription or One-Time Purchase? How to Pick the Right Model for Your App

Subscription or one-time purchase for your app? Use data from 75K+ apps to pick the right revenue model, with benchmarks on LTV, conversion, and retention.

Apr 29, 2026|14 min read

How to Choose Your First Ad Channel: App Marketing Guide

Choose your first ad channel with our app marketing guide. Compare Meta, Google, Apple Search Ads, and TikTok for subscription apps. Start today.

Apr 27, 2026|7 min read

What Should You Track Before Spending More on App Marketing

Not sure if your app ads are working? Learn the 7 app marketing metrics you need to track before increasing ad spend — from CPI to ROAS, with benchmarks.

Apr 27, 2026|14 min read

How to Write an App Value Proposition People Understand in 5 Seconds

Learn how to write an app value proposition users understand in 5 seconds. Step-by-step formula, real examples, and common mistakes to avoid.

Apr 27, 2026|15 min read

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