App marketing

Explore our articles about app marketing.

How to Choose Between Free Trial and Freemium With Data

Free trial or freemium for your subscription app? Compare conversion rates, setup steps, and common mistakes with data from 75K+ apps.

Apr 27, 2026|11 min read

Paid User Acquisition, Explained: What It Is, What It Costs, and When to Start

Learn what paid user acquisition is, which channels to use, what it costs, and how to measure whether it's working for your subscription app.

Apr 21, 2026|8 min read

Why 56% of New Apps Stay Under $1K: 3 Marketing Mistakes

No audience? No problem. Here's the step-by-step playbook for getting your first users for a subscription app — starting with zero.

Apr 21, 2026|12 min read

What Is Freemium and How Is It Different From a Free Trial?

Freemium and free trial aren't the same thing. Learn the key differences, when each model works, and which subscription apps should use.

Apr 20, 2026|8 min read

What App Marketing Actually Means for a Subscription App

App marketing for subscription apps goes beyond ads — it includes ASO, onboarding, paywall strategy, and lifecycle. Learn the full scope and where to start.

Apr 20, 2026|8 min read

Subscription App Event Tracking: A 5-Step Guide

Learn how to set up subscription app event tracking in 5 steps—Install to Subscribe—without a data engineer. Naming tips, funnel table, and tools.

Apr 2, 2026|6 min read

Influencer Marketing Fraud: How Fake Clicks Drain App Budgets

74% of marketers face influencer marketing fraud. Learn how fake clicks drain app budgets and how per-influencer attribution reveals fraudulent traffic.

Apr 2, 2026|8 min read

Which Ad Channel Drives Subscriptions? How to Attribute App Revenue to the Right Source

Channel A gets 2x the installs. Channel B gets 2.7x the paid subscribers at 1/5 the cost. Without channel-level subscription attribution, your budget flows to the wrong source. Learn how to connect ad channels to subscription revenue.

Mar 25, 2026|7 min read

Mobile App Deep Linking: How to Fix the Click-to-Install Conversion Gap That Kills Paid UA ROI

Losing users between ad click and app install? Learn how mobile app deep linking fixes the conversion gap and connects installs to subscription revenue.

Mar 24, 2026|10 min read

Influencer Attribution Tracking: Promo Codes vs Tracking Links -- Which Actually Works for Mobile Apps?

Promo codes vs tracking links for influencer attribution on mobile apps. Learn where each method fails and how to connect influencer installs to subscriptions.

Mar 24, 2026|9 min read

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