Blog

Insights, best practices, and industry trends from the Airbridge team.

Web-to-App vs App-to-Web: Why Subscription Apps Need Both Funnels — and How to Measure Them

App store takes 30% of your subscription revenue. Web payments save margin but break attribution. Learn why subscription apps need hybrid funnels — and how to measure both paths.

Oct 27, 2025|12 min read

Airbridge Supports TikTok iOS Real-Time Conversion Reporting

Maximize your TikTok iOS campaign performance by combining SKAN with Airbridge’s Real-Time Conversion Reporting. Learn how to bridge data gaps, reduce reporting latency, and enable seamless integration by adjusting your EPC settings in the Airbridge dashboard.

Oct 21, 2025|3 min read

How to Grow Your Subscription App: 5 Proven Elements for Scaling Revenue in 2026

Paywall, events, trials, metrics, measurement — five elements that compound subscription app revenue. Learn how each one multiplies the others, and why channel-level data ties them together.

Oct 1, 2025|11 min read

What is Hybrid Monetization in Subscription Apps 2025?

Hybrid monetization is reshaping subscription apps. Learn what it is, why it matters, real-life examples, and how MMPs like Airbridge support growth.

Sep 29, 2025|5 min read

Subscription App Growth Guide: From Concept to Early Success to Scale

Learn how to grow your subscription app from concept to scale. App Masters' Steve Young joins Airbridge's Roi Nam to share battle-tested strategies on ASO, ASA, paywalls, and the #1 growth hack for success.

Sep 25, 2025|10 min read

2025 AI trend in Gaming: UA-Driven Products, Ad Creatives, Monetization

Discover how AI is changing gaming growth through UA-driven development, AI-generated creatives, dynamic monetization, and privacy-first attribution.

Sep 16, 2025|6 min read

Why Data Is Gaming’s New Superpower: Everything You Need To Know About Attribution

Discover how gaming studios thrive post-ATT by mastering imperfect data, smarter attribution, and tools like SKAN, CAPI, and MMM.

Sep 16, 2025|11 min read

Moloco on Driving CTV Ad Efficiency and Mobile App Performance in 2025

Learn how Moloco and Airbridge power CTV ad efficiency and mobile app growth in 2025 with AI-driven insights, smarter targeting, and proven performance strategies.

Sep 4, 2025|7 min read

Vibe.co on Maximizing User Acquisition with AI-Powered CTV Advertising in 2025

Explore how Vibe.co and Airbridge use AI-powered CTV advertising to boost user acquisition in 2025. Learn proven strategies to lower CAC, improve ROAS, and scale mobile app growth through smarter, data-driven campaigns.

Sep 4, 2025|8 min read

Motiv Intelligence on Turning CTV into a Performance Channel for Mobile Marketers

Discover how Motiv Intelligence helps mobile marketers turn Connected TV into a true performance channel. Learn AI-driven strategies for smarter user acquisition, cross-device measurement, and higher ROAS in 2025.

Sep 4, 2025|6 min read

Firebase Dynamic Links Shutdown: Which Alternative Fits Your Team Best?

Firebase Dynamic Links will shut down on August 25, 2025. Compare the best alternatives, including Airbridge DeepLink Plan, to keep your app future-proof.

Aug 18, 2025|2 min read

Scale Affiliate Wins In SEA With Airbridge & ACCESSTRADE Integration

Airbridge supports integration with ACCESSTRADE. With the integration, you can track and measure the performance of ACCESSTRADE campaigns in Airbridge.

Aug 14, 2025|2 min read

Vietnam Game Connect 2025: Retention First for Long-Term Value in Casual Mobile Games

Vietnam Game Connect 2025 spotlighted how game studios are shifting from chasing installs to prioritizing creative-driven UA, AI-powered engagement, community building, and retention-focused monetization strategies for sustainable long-term growth.

Aug 13, 2025|7 min read

Measure Mi Ads In-Feed Ad Campaigns with Airbridge Attribution

Airbridge’s new integration with Mi Ads enables precise measurement of in-feed ad campaigns, giving app marketers unified attribution, granular insights, and scalable reach across Xiaomi’s OEM inventory.

Aug 11, 2025|3 min read

Global Game Growth 2025: UA, Monetization, and Measurement Strategies That Scale

No single tactic will take your game global. Scaling means making smart moves across UA, measurement, monetization, and payments—and making them work together. Let's see what experts say in these four key pillars of mobile game growth.

Jul 2, 2025|8 min read

The Steam Marketing Playbook for Mid-Sized Game Studios

Learn how to launch your mid-sized game on Steam in 2025. From wishlists to full-funnel media, Liquid Advertising and Airbridge share proven tactics to help you stand out. 💥🕹️

Jul 2, 2025|16 min read

Meta AMM: Get Row-Level Meta Attribution via Airbridge

Starting June 19, 2025, advertisers who sign Meta’s AMM terms will be able to access non-aggregated last-touch Meta attribution data through Airbridge’s standard reporting infrastructure.

Jun 18, 2025|3 min read

Top 15 Subscription App Experts and Resources to Watch in 2025

Stay ahead in the subscription app market with 9 must-read resources and 6 top experts to follow in 2025. Get insights to boost retention, revenue, and growth.

Jun 11, 2025|8 min read

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