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Insights, best practices, and industry trends from the Airbridge team.

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Google Privacy Sandbox: How to tackle new challenges

Google Privacy Sandbox: How to tackle new challenges

Google’s Privacy Sandbox project entails collaboration among industry players to allow advertising without invading user privacy. Let’s explore the measures and guidelines Google has announced so far and how we can prepare for the upcoming challenges.

Jan 24, 2024|9 min read
Navigating the privacy landscape of 2024 like a pro

Navigating the privacy landscape of 2024 like a pro

The data landscape in 2024 promises a continued evolution toward a more privacy-centric approach to marketing activities. Explore anticipated changes for 2024, as revealed by Google and Apple, and equip yourself with effective strategies to navigate forthcoming challenges.

Jan 17, 2024|9 min read
Your key marketing approach: Unified web and app attribution

Your key marketing approach: Unified web and app attribution

Users' online journeys have become even more complex. Marketers in this era need to track users who traverse various devices, platforms, and channels to accurately assess marketing performance. This post delves into the ever-increasing importance of unified web and app attribution analysis, shedding light on its role in addressing common challenges in today's dynamic internet landscape.

Jan 8, 2024|6 min read
A comprehensive guide to SKAN install double-counting prevention

A comprehensive guide to SKAN install double-counting prevention

With Apple's App Tracking Transparency (ATT) policy and new iOS 14.5 updates, marketers now face the challenge of measuring performance precisely. Airbridge offers the Attribution Overlap feature to identify any overlap in SKAN attributions and help marketers check more accurate results. Explore this article if you're a marketer looking for more insights into ad performance in SKAN.

Jan 8, 2024|8 min read
Why you need postbacks and how to set them up

Why you need postbacks and how to set them up

A postback is the key to sending crucial ad performance and user behavior data from your app to the ad channel. It plays a vital role in billing, optimizing ad performance, and retargeting strategies. Check out our latest blog post for insights on why you need postbacks and a step-by-step guide on setting them up!

Dec 19, 2023|5 min read
Tips on choosing the best MMP for mobile games

Tips on choosing the best MMP for mobile games

If you are launching a mobile game, adopting MMP is no longer a choice — it’s a must. Explore the vital role MMP plays in the success of mobile games and discover key metrics you should consider to choose the best MMP for your game. Embrace the power of MMP for a successful mobile game journey!

Dec 7, 2023|6 min read
Mastering predictive LTV for swift marketing decisions

Mastering predictive LTV for swift marketing decisions

Airbridge started supporting Predictive Lifetime and Predictive LTV in the reports. Through its Prediction feature, Airbridge offers a swift estimate of how often a user will return to your service and the corresponding value they'll generate, derived from the data we meticulously collect.

Dec 6, 2023|4 min read
Airbridge is now supporting Meta Install Referrer

Airbridge is now supporting Meta Install Referrer

Airbridge’s app install reporting on Meta Android Campaigns is improving. We have been working closely with Meta on the implementation of a new solution called Meta install referrer and are excited to announce the roll out has just begun.

Nov 28, 2023|3 min read
5 Smart ways to use Mobile Measurement Partners (MMPs) to grow your mobile apps

5 Smart ways to use Mobile Measurement Partners (MMPs) to grow your mobile apps

A mobile app attribution tool or measurement partner (MMP) is a must-have if you run mobile app campaigns. It allows you to easily view and optimize the ad campaigns’ performance of multiple channels and networks at once with a single SDK. In this post, we'll share five ways you can better utilize Mobile Measurement Partners (MMPs) for your app growth.

Nov 24, 2023|7 min read
Introducing the Overview Dashboard: Track all your key metrics in one glance

Introducing the Overview Dashboard: Track all your key metrics in one glance

Airbridge has just unveiled the Overview Dashboard, a powerful tool that enables you to easily track the key metrics of all your apps in real-time. Gain quick insights and optimize your marketing performance with the Airbridge Overview Dashboard.

Nov 22, 2023|4 min read
2023 Idle RPG Trends: A comprehensive analysis

2023 Idle RPG Trends: A comprehensive analysis

Explore the latest statistics on 2023 Idle RPG Trends and dive into where we believe in how to level up with the insights from the data and trends.

Nov 8, 2023|6 min read
Deep dive into funnel analysis for gaming apps

Deep dive into funnel analysis for gaming apps

Funnel analysis is a must-have strategy for gaming apps seeking to elevate their marketing, user experience, and revenue. Airbridge can help you to proceed funnel analysis with Airbridge Funnel report. With funnel analysis, you can unlock the full potential of your gaming app's success.

Oct 19, 2023|6 min read
Airbridge is now a badged Meta partner for Marketing Mix Modeling

Airbridge is now a badged Meta partner for Marketing Mix Modeling

Airbridge has been named a Meta Business Partner in Measurement for marketing mix modeling. With its third Meta measurement badge, Airbridge demonstrates its expertise and experience spanning marketing mix modeling (MMM), multi-touch attribution (MTA), and mobile measurement.

Oct 12, 2023|2 min read
Achieve analytical excellence through enhanced Airbridge integration with Unity Ads

Achieve analytical excellence through enhanced Airbridge integration with Unity Ads

With both performance and cost data from Unity Ads flowing into Airbridge, you can assess the true impact of your marketing activities. Read on to learn more about this powerful integration.

Sep 13, 2023|2 min read
MGS 2023 Recap: Improving mobile engagement and retention

MGS 2023 Recap: Improving mobile engagement and retention

User engagement and retention are at the core of the mobile marketing sphere. Learn how to optimize your app’s user journey cycle sustainably with Andy Carvell from Phiture.

Aug 18, 2023|9 min read
Post-ATT iOS UA Strategies: SKAdNetwork and More

Post-ATT iOS UA Strategies: SKAdNetwork and More

Read about Marcus Burke’s session on navigating the mobile marketing world with ATT and SKAN integrations.

Aug 17, 2023|8 min read
Hard Paywall vs Soft Paywall vs Freemium: Which Converts Best?

Hard Paywall vs Soft Paywall vs Freemium: Which Converts Best?

Hard paywall converts 5x better than freemium — but 90% of apps still use freemium. Learn which paywall model actually works for fitness subscription apps, backed by 2026 benchmark data.

Aug 17, 2023|9 min read
Top 3 paywall builder solutions for subscription apps

Top 3 paywall builder solutions for subscription apps

Don't waste dev resources on building paywalls. Compare Adapty, Purchasely, and Superwall to find the best no-code builder for your app. Explore features like drag-and-drop editors, payment infrastructure, and seamless MMP integrations to scale your subscription business faster.

Aug 2, 2023|6 min read
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