Airbridge Core vs Growth: Which Plan Fits Your Team?

Two Airbridge attribution plans, one decision: Core (free to 15K attributed installs) or Growth (custom). Core covers Meta, Google, Apple Search Ads, and TikTok. Growth covers everything else. The feature table alone doesn't tell you which one fits where your team is today.

Picking the wrong plan has a real cost. Undershoot and you hit Core's limits right when your paid UA is scaling. Overshoot and you're paying for raw data pipelines and 330+ ad network integrations you won't need for 12 months.

Key Takeaways

• Core covers the four paid UA channels most subscription apps actually run. Meta, Google, Apple Search Ads, and TikTok, plus the full install-to-trial-to-subscription funnel. Free up to 15K attributed installs.

• Growth adds everything Core does not. 330+ ad networks, custom events, raw data export, fraud detection, and a dedicated CSM.

• Most teams starting paid UA belong on Core. Meta, Google, Apple Search Ads, and TikTok cover the channels where their first paid dollars land. Self-serve, no sales call, starts at $0.

The Airbridge Core Plan: Subscription Attribution for Focused Paid UA Teams

Core is the right starting point for most subscription app teams running paid campaigns. It covers the four channels that drive the majority of paid installs for consumer subscription apps, and it starts at $0.

1. What it includes

• 4 Self-Attributing Networks: Google Ads, Meta Ads, Apple Search Ads, and TikTok for Business (known as GMAT)

• 25 standard subscription events: Start Trial, Subscribe, Unsubscribe, and 22 more. Predefined schema means no event naming decisions required.

• SKAN 4.0 support for iOS attribution

• Web-to-App attribution to track installs originating from your mobile website

• Audience sync to ad networks for retargeting and exclusion lists

• Predictive LTV (180-day modeling window)

• Up to 2 third-party integrations: RevenueCat, Adapty, Amplitude, and others on the supported list

• Funnel, retention, and revenue reports available from day one

2. Pricing

15,000 attributed installs included free. After that: $0.05 per install. No annual contract. No sales call required. Self-serve onboarding.

Enterprise attribution platforms typically require minimum contracts of $2,000-$5,000 per month. Core starts at $0 and scales with your actual install volume.

3. Core Plan limitations

Core is intentionally scoped. Confirm none of the following block your use case before choosing it:

• No custom events. You are limited to Core's 25 standard events. If your funnel includes milestones outside that set, you need Growth.

• Max 2 third-party integrations. A third platform connection requires Growth.

• GMAT channels only. Campaigns on any network outside Google, Meta, Apple Search Ads, or TikTok will not be attributed in Core.

• No raw data export. Reports are available inside the Airbridge dashboard only. No BigQuery, S3, or warehouse export.

• No Meta Ads CAPI. Server-side conversion API for Meta is not included.

• No agency or partner dashboard access. External media agencies that need their own login require Growth.

4. When Core is the right fit

• You are running (or about to run) paid campaigns on Meta, Google, TikTok, or Apple Search Ads

• Your subscription funnel fits within 25 standard subscription events

• You use RevenueCat or Adapty as your subscription management layer

• Your team is 1-20 people and prefers self-serve onboarding over a managed implementation

• Your monthly install volume is under approximately 50,000 (at 50K installs per month, billable installs are 35K above the free tier: 35,000 x $0.05 = $1,750/month. At that scale, request a Growth quote to compare)

The Airbridge Growth Plan: Advanced Measurement for Scaling Teams

Growth is the full Airbridge platform. It adds every capability that Core deliberately excludes.

1. What Growth adds over Core

• 330+ ad network integrations. DSPs, affiliates, influencer networks, and regional ad platforms are all covered.

• Custom events. Design your own event schema for any funnel step Core's standard events do not capture.

• Raw data export. Push event-level data to S3, Google Cloud Storage, or your data warehouse.

• ML-powered fraud detection. Identifies and filters fraudulent install traffic automatically.

• Unlimited third-party integrations. Connect every analytics and engagement platform your stack requires.

• Multi-touch attribution and advanced reports. Touchpoint analytics and advanced conversion analysis.

• Dedicated CSM and migration support. A named customer success manager handles onboarding and ongoing optimization.

2. Pricing

Custom, based on MAU or install volume. Contact Airbridge for a quote.

3. When Growth is the right fit

• You run campaigns on networks outside the four GMAT channels

• Your funnel includes events Core's standard set does not cover

• Your data team pulls raw event data into a warehouse for analysis

• You are evaluating Airbridge as a replacement for your current attribution platform at scale

• You work with an external media agency that needs dashboard access

Comparing Core and Growth

Side-by-side feature comparison

How to choose in 2 questions

Answer these in order. The first "yes" is your plan.

1. Does your funnel fit within 25 standard subscription events, 2 integrations, and campaigns on Meta, Google, TikTok, or Apple Search Ads only? Core is your plan. It starts at $0, requires no sales call, and connects your GMAT ad spend directly to subscription revenue. Check the standard event list to confirm your funnel is covered.

2. Do you run campaigns outside the four GMAT channels, need custom events or raw data export, or are you evaluating Airbridge as a replacement for your current attribution platform at scale? Contact Airbridge for a Growth quote. Pricing is customized to MAU or install volume.

In a recent internal Airbridge ICP study (n=21 subscription app founders), 13 said they would not take a sales call to evaluate a measurement tool. Core is built for that preference. It is the only Airbridge plan that starts without a sales conversation.

Start on Core, Move to Growth When the Data Says So

Most subscription app teams working through their first $5,000-$10,000 in monthly paid UA will find Core covers everything they need. You see which channels drive paying subscribers, not just installs. You connect RevenueCat or Adapty as your subscription revenue source of truth. You pay nothing until you exceed 15,000 attributed installs.

Core to Growth is a progression, not a platform switch. Core's attribution history carries into Growth, and every integration you built on Core stays in place.

When your install volume, network mix, or data requirements outgrow Core, Growth is there. Until then, the right plan is the one that costs you nothing while your paid UA is still finding its footing.

Ready to connect your ad spend to subscription revenue? Start free with Airbridge Core Plan: RevenueCat and Adapty supported, 15K attributed installs included, no contract required.