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3 must-do’s to improve your mobile user acquisition
3 must-do’s to improve your mobile user acquisition
May 18, 2023
Trends & Insights
SKAdNetwork 4.0: Major changes app marketers should know
SKAdNetwork 4.0: Major changes app marketers should know
May 4, 2023
Trends & Insights
Getting started with Google’s Privacy Sandbox: A comprehensive overview
Getting started with Google’s Privacy Sandbox: A comprehensive overview
April 26, 2023
Trends & Insights
Navigating the new normal: Advertising strategies in the post-ATT world
Navigating the new normal: Advertising strategies in the post-ATT world
April 20, 2023
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The role of calibration in marketing mix modeling (MMM)
The role of calibration in marketing mix modeling (MMM)
April 12, 2023
Trends & Insights
In-app ads: What mobile apps should consider to make money
In-app ads: What mobile apps should consider to make money
April 5, 2023
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Marketing mix modeling vs. attribution: What's the right tool for marketers?
Marketing mix modeling vs. attribution: What's the right tool for marketers?
March 30, 2023
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A/B testing for app marketing to boost your ROI
A/B testing for app marketing to boost your ROI
March 27, 2023
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5 reasons to use MMP-powered marketing mix modeling
5 reasons to use MMP-powered marketing mix modeling
March 23, 2023
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Ad fraud in mobile: How to safeguard your marketing budget
Ad fraud in mobile: How to safeguard your marketing budget
March 22, 2023
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Last-touch vs. multi-touch attribution: What’s the difference?
Last-touch vs. multi-touch attribution: What’s the difference?
March 16, 2023
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Leveraging custom product pages (CPPs) for mobile growth in iOS
Leveraging custom product pages (CPPs) for mobile growth in iOS
February 16, 2023
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Your all-in-one guide to marketing mix modeling (MMM)
Your all-in-one guide to marketing mix modeling (MMM)
February 1, 2023
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The evolution of marketing mix modeling (MMM): A pathway to privacy-first measurement
The evolution of marketing mix modeling (MMM): A pathway to privacy-first measurement
January 13, 2023
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Exploring the marketing implications of SKAN 4.0
Exploring the marketing implications of SKAN 4.0
January 5, 2023
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Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?
Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?
January 3, 2023
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How to Design a Perfect Paywall for a Mobile App
How to Design a Perfect Paywall for a Mobile App
December 21, 2022
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Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have
Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have
December 16, 2022
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Intro to Incrementality: The Key to Measuring Your Ad Effectiveness
Intro to Incrementality: The Key to Measuring Your Ad Effectiveness
November 30, 2022
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Mobile App Attribution: What It Is and How It Works
Mobile App Attribution: What It Is and How It Works
November 10, 2022
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Your Basic Guide to Marketing Attribution Models
Your Basic Guide to Marketing Attribution Models
October 6, 2022
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All About Mobile Measurement Partners (MMPs): Its Many Names and Definitions
All About Mobile Measurement Partners (MMPs): Its Many Names and Definitions
September 8, 2022
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How to Fix When Safari Cannot Open the Page Because the Address Is Invalid
How to Fix When Safari Cannot Open the Page Because the Address Is Invalid
August 25, 2022
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Deep Linking Basics: Everything Marketers and Developers Need to Know
Deep Linking Basics: Everything Marketers and Developers Need to Know
August 17, 2022
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How to optimize Direct Response Marketing with Touchpoints Overlap Report
How to optimize Direct Response Marketing with Touchpoints Overlap Report
April 28, 2022
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7 questions you should ask before choosing a mobile app attribution tool
7 questions you should ask before choosing a mobile app attribution tool
February 3, 2022
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What is App Store Optimization (ASO)?
What is App Store Optimization (ASO)?
December 13, 2021
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The A to Z Guide To Mobile App User Acquisition
The A to Z Guide To Mobile App User Acquisition
November 2, 2021
Trends & Insights
4 Reasons why an app is a must for mobile businesses
4 Reasons why an app is a must for mobile businesses
October 6, 2021
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