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Trends & Insights

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Trends & Insights
Cracking the first 10,000 App Installs using TikTok
In this post, get expert insights on campaign strategy from Hamza and campaign measurement & optimization tips from Airbridge, one of TikTok’s marketing partners.
Trends & Insights
Decoding game monetization: finding your perfect model
Trends & Insights
10 essential metrics all game developers should look out for
Trends & Insights
Personalized marketing: Win your customers’ hearts with data
Trends & Insights
Google Privacy Sandbox: How to tackle new challenges
Trends & Insights
Navigating the privacy landscape of 2024 like a pro
Trends & Insights
2023 Idle RPG Trends: A comprehensive analysis
Trends & Insights
Deep dive into funnel analysis for gaming apps
Trends & Insights
MGS 2023 Recap: Improving mobile engagement and retention
Trends & Insights
Post-ATT iOS UA Strategies: SKAdNetwork and More
Trends & Insights
Hard vs. Soft: Choosing the right paywall for your subscription app
Trends & Insights
Top 3 paywall builder solutions for subscription apps
Trends & Insights
Mobile paywall optimization: 5 actionable tips to increase subscription revenue
Trends & Insights
3 must-do’s to improve your mobile user acquisition
Trends & Insights
SKAdNetwork 4.0: Major changes app marketers should know
Trends & Insights
Getting started with Google’s Privacy Sandbox: A comprehensive overview
Trends & Insights
Navigating the new normal: Advertising strategies in the post-ATT world
Trends & Insights
The role of calibration in marketing mix modeling (MMM)
Trends & Insights
In-app ads: What mobile apps should consider to make money
Trends & Insights
Marketing mix modeling vs. attribution: What's the right tool for marketers?
Trends & Insights
A/B testing for app marketing to boost your ROI
Trends & Insights
5 reasons to use MMP-powered marketing mix modeling
Trends & Insights
Ad fraud in mobile: How to safeguard your marketing budget
Trends & Insights
Last-touch vs. multi-touch attribution: What’s the difference?
Trends & Insights
Leveraging custom product pages (CPPs) for mobile growth in iOS

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