Turn Inspiration into Action with Airbridge & Pinterest Ads Integration

Pinterest is where people go with intent. Whether they're planning a home makeover, discovering personal style, or curating gift ideas, users are actively searching for inspiration they can act on.

With the Airbridge and Pinterest Ads integration, marketers can now measure ad performance directly in Airbridge, from the first impression to the final conversion, across both mobile app and web environments.

In this post, we'll explain what the integration includes, which events you can track, and how to activate it in your Airbridge dashboard.

Pinterest Ads: Built for Discovery and Conversion

Pinterest functions as a visual discovery engine. Unlike traditional social platforms, Pinterest users are not just browsing passively. They are actively looking for ideas, solutions, and products that align with their goals.

Pinterest offers a variety of ad formats designed to fit naturally within the platform's search and feed environments:

• Standard Ads: Simple image ads that appear in feeds, search results, and related Pins.

• Video Ads: Motion-based creatives that play as users scroll, ideal for demos or visual storytelling.

• Idea Ads: Multi-page, multimedia formats (formerly Idea Pins) supporting images, video, and text — great for tutorials or step-by-step content.

• Carousel Ads: Swipeable image ads that showcase multiple products or features in a single unit.

• Shopping Ads: Pull products directly from your catalog, with real-time pricing and availability.

• Collections Ads: A hero creative (image or video) paired with product Pins displayed underneath.

• Lead Ads: Capture leads on Pinterest with a native, pre-filled form so people can sign up or request info without leaving the experience.

• Quiz Ads: Run an interactive quiz that asks a few questions and directs people to tailored products or recommendations.

• Showcase Ads: Highlight a curated set of Pins in one ad unit to tell a richer story or feature multiple products together.

• Premiere Spotlight Ads: Secure premium, high-impact placement on Pinterest's most visible surfaces to reach intent-driven audiences at scale.

These formats are built to inspire action. With the Airbridge integration, you can now see which creatives are performing across app and web, directly within your Airbridge dashboard.

Airbridge & Pinterest Ads Integration Benefits

The integration is built on a complete tracking link and postback setup, enabling marketers to monitor and attribute every conversion event driven by Pinterest Ads.

Here's what you can do with it:

• Run Pinterest campaigns and track performance directly in the Airbridge dashboard.

• Measure top-funnel and mid-to-down funnel actions, including on-site searches, product views, sign-ups or subscriptions, wishlist additions, and completed purchases.

• Create custom events tailored to your app or website for more precise tracking.

• Track user journeys from Pinterest to your website or app.

• Attribute performance to Pinterest across devices and platforms, with support for privacy-safe methods and probabilistic modeling.

You'll be able to identify which Pinterest ads are driving early interest, which are converting, and what is performing best across platforms.

Connecting Creative with Conversion

Pinterest helps people find what they love. Airbridge helps you track what that love leads to. With this integration, marketers can go beyond surface-level metrics and clearly understand how Pinterest campaigns translate into meaningful growth.

Ready to get started?

Visit our Help Center for setup instructions, or reach out to your Airbridge Team to enable the integration today.

If you have questions about event mapping, campaign performance, or next steps, we're here to help.