Blog

Insights, best practices, and industry trends from the Airbridge team.

Introducing Luft - Airbridge’s in-house OLAP Database

Airbridge developed an OLAP database that focuses on user behavior to provide real-time analytics. Let’s take a closer look at how Luft works to offer cohort analysis and real-time reports.

May 19, 2022|9 min read

[Deep Link 101] Using Deferred Deep Linking to Direct Users Without the App to a Specific In-App Page

Want to direct users to a relevant in-app page even if they haven't installed your app yet? If so, you need deferred deep linking.

Apr 7, 2022|5 min read

The A to Z Guide To Mobile App User Acquisition

Users are a must for the success of your product. In this post, we will learn everything there is to know about user acquisition (UA) marketing.

Mar 30, 2022|16 min read

What is App Store Optimization (ASO)?

ASO is the SEO for mobile apps. Maximize your organic reach by optimizing keywords, icons, and screenshots. Read our comprehensive guide to ranking higher on the App Store and Google Play.

Mar 17, 2022|14 min read

4 Reasons why an app is a must for mobile businesses

Check the importance of building an app for successful mobile business. Mobile business requires both mobile web and app. Despite the resources needed for app development and fierce competition, apps can effectively contribute to improving retention and conversion rates and profit growth.

Mar 17, 2022|9 min read

Announcing Airbridge Incrementality its first-to-market solution leveraging Facebook's MMP, MTA Programs

Airbridge launches Incrementality, the first solution leveraging Facebook's MMP & MTA programs. Measure true ad effectiveness beyond last-touch attribution.

Oct 7, 2021|2 min read

Airbridge becomes TikTok’s Mobile Measurement Partner (MMP)

Airbridge is now an official TikTok Mobile Measurement Partner (MMP)! Optimize your TikTok campaigns with advanced features like App Event Optimization (AEO) and In-App Event Postbacks. Accurately measure performance and maximize ROI across TikTok and Pangle through Airbridge.

Jun 24, 2021|2 min read

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