Airbridge Enables App Campaign Measurement With Amazon Ads Integration

Airbridge announces support for Amazon Ads as an integrated measurement channel. Marketers running app campaigns with Amazon Ads can now attribute installs and in-app events, send performance signals back to Amazon DSP for optimization, and compare results across their full media mix — all within Airbridge's unified reporting.

Key Takeaways

• Amazon Ads has expanded beyond retail into a multi-screen advertising offering that includes Prime Video, Fire TV, and Twitch. Its reach is powered by shopping and streaming signals, making it a relevant channel for app marketers in commerce, subscription, and fintech verticals.

• Airbridge handles the setup with no custom development work, so marketers can bring Amazon Ads into their existing attribution stack in just a few steps and start measuring app campaign performance right away.

What Is Amazon Ads?

Amazon Ads offers placements across:

• Prime Video and Fire TV: streaming and connected TV inventory

• Twitch: live content and gaming audiences

• Amazon DSP: programmatic advertising to help reach audiences across the Amazon store plus thousands of apps and websites

Amazon Ads leverages shopping and streaming signals to help advertisers reach relevant audiences. For mobile app marketers, this can provide access to incremental audiences that complement their existing media mix.

Why Amazon Ads Is Becoming a Meaningful Channel for App Marketers

Performance marketers are always looking for channels that can reach customers who have not yet been reached by their existing mix. Amazon Ads stands out for two reasons that matter specifically for apps.

• Shopping and streaming signals. Amazon reaches audiences with shopping intent. They have browsed, compared, and decided. That context helps Amazon Ads reach relevant customers, making it a productive channel for apps in verticals like shopping, subscription services, and financial products.

• A growing connected TV footprint. Amazon Ads offers Streaming TV inventory including Prime Video and Fire TV, giving app marketers access to audiences in living-room environments. For teams looking to diversify beyond mobile-only channels, Airbridge can now measure how this inventory contributes to app growth.

With Airbridge adding Amazon Ads as a supported measurement channel, teams can now bring this channel into their existing attribution setup.

Airbridge & Amazon Ads Integration: What Marketers Can Do Now

Airbridge connects Amazon Ads to cross-channel attribution, in-app event measurement, and unified performance reporting. Here is what that means in practice.

1. Attribution Across Amazon's Multi-Screen Inventory

Amazon Ads operates across a range of placements: Amazon.com, Prime Video, Fire TV, Twitch, and the Amazon DSP network. When customers click or view an Amazon ad and later install an app, that touchpoint is often invisible to standard attribution setups.

The Airbridge integration connects touchpoints from Amazon Ads campaigns and connects them to downstream app activity, giving marketers a clearer view of how Amazon contributes to installs and conversions across its inventory.

2. In-App Event Postbacks That Feed Campaign Optimization

Measurement alone does not improve campaign performance. What makes the Amazon Ads integration actionable is the ability to send in-app event signals back to Amazon Ads as postbacks. These include:

• App installs: the primary acquisition signal

• Sign-ups and registrations: early engagement indicators

• Purchases and subscriptions: high-value conversion events

• Other custom in-app events: mapped to Amazon Ads event types as needed

Amazon DSP uses these signals to refine its bidding and optimization logic, helping improve campaign relevance and performance. This closes the loop between attribution data collected in Airbridge and the optimization decisions made inside Amazon's campaign system.

3. Unified Reporting Across Your Full Media Mix

One of the core challenges with adding a new channel is evaluating it fairly. Platform-reported metrics are measured by each platform's own rules, which makes cross-channel comparisons unreliable.

With Amazon Ads connected in Airbridge, campaign performance sits in the same reporting view as Meta, Google, TikTok, Apple Search Ads, and other channels. Teams can evaluate:

• Which channels are driving installs and activations

• How audiences acquired through Amazon Ads perform on retention and conversion

• Where Amazon Ads fits within the broader media mix, viewed in context rather than in isolation

This gives teams a consistent basis for budget decisions across all channels, rather than relying on platform-native reporting that each network measures differently.

Bring Amazon Ads Into Your Attribution Setup

Amazon Ads helps app marketers reach incremental audiences across streaming, shopping, and connected TV environments.

With Airbridge supporting Amazon Ads as a measurement channel, connecting this inventory to your existing attribution setup is now straightforward. Campaign performance, event postbacks, and cross-channel reporting are all available with a streamlined setup process.

For step-by-step setup and activation guidance, refer to the Airbridge Help Center.