Blog

Boost your game's reach with Airbridge & adjoe integration

Scale your mobile game with Airbridge & adjoe integration. Target 200M+ gamers via Playtime & Rewarded ads and measure performance accurately.

No-Code Deep Link Migration From Firebase to Airbridge

Migrate from Firebase Dynamic Links to Airbridge without coding. Follow our simple 3-step guide to export, map, and generate new deep links instantly.

Boost your omnichannel strategy with Conversion APIs

Cookies are crumbling. Boost your omnichannel strategy with Conversion APIs. Secure accurate first-party data and optimize campaigns with Airbridge.

Airbridge now provides near real-time attribution from Meta’s Aggregated Event Measurement

Airbridge now supports Meta’s Aggregated Event Measurement (AEM). Get near real-time attribution for iOS 14.5+ campaigns and optimize faster.

Measure short-form video ads with Airbridge & Kwai integration

Airbridge integrates with Kwai for Business! Measure short-form video ads, reach 1B+ active users, and optimize campaign performance in real-time.

Airbridge x Meta's AEM

Unlock iOS optimization with Apple Search Ads and SKAN

Unlock iOS growth in the post-ATT era. Leverage Apple Search Ads and SKAN with Airbridge for unified data analysis and easier optimization.

Firebase Dynamic Links Shutdown. Airbridge is here to help. 

Firebase Dynamic Links is shutting down. Switch to Airbridge for a reliable alternative with 10,000 monthly links, QR codes, and a seamless migration tool.

TikTok Mobile Measurement Partner, Airbridge, has been badged

Airbridge is now a badged TikTok Mobile Measurement Partner. Airbridge will continue to enhance marketing optimization and user journey improvements, providing performance measurement for TikTok advertising campaigns.

Boost your app growth with Airbridge and BIGO Ads integration

Airbridge is now officially integrated with BIGO Ads. Discover how the Airbridge-BIGO Ads integration can transform your mobile advertising efforts.

Cracking the first 10,000 App Installs using TikTok

In this post, get expert insights on campaign strategy from Hamza and campaign measurement & optimization tips from Airbridge, one of TikTok’s marketing partners.

Mastering AI marketing: the key to mobile marketing success

As artificial intelligence (AI) technology rapidly advances, we have entered the era of AI marketing. Let's delve into how AI is reshaping the mobile marketing strategy and execution, and explore how marketers can embrace and leverage these changes.

Decoding game monetization: finding your perfect model

Monetization strategies have become more than just a way to make money; they are a critical factor in a game's success. In this blog post, explore the latest game monetization model trends and ways to maximize your game's value.

Transcending boundaries: Airbridge unveils PC & Console Tracking for cross-platform mastery

Enter Airbridge, a trusted companion in this epic journey, unveiling its latest innovation: PC & Console Tracking. At its core lies three powerful skills, each essential for conquering cross-platform measurement.

10 essential metrics all game developers should look out for

Understanding mobile game analytics can be a bit daunting, but it's crucial for game developers looking to thrive in the competitive market. To clarify things, this post compiled a list of ten key metrics that marketers have probably already heard of but might not fully understand why they're important or how to use them effectively.

Advertising trends marketers should keep an eye on in 2024

In today’s ever-changing world, marketers must be quick to identify and adapt to emerging trends to seize new opportunities. Although forecasting in the fast-paced digital industry is difficult, analyzing data from the previous year can guide us in identifying advertising trends to watch in 2024.

Personalized marketing: Win your customers’ hearts with data

When you first sign up for a new service, you'll notice that an increasing number of apps and websites are asking about your interests and tastes now more than ever. Let's take a look at why personalized marketing is still important after all these years, and how you can better leverage this valuable information from your users.

Digital Markets Act (DMA): Shaping the future of digital competition and privacy

The European Union (EU) has stepped in to establish a fair and open digital marketplace while safeguarding users’ fundamental online rights. Even for services launched outside of the continental Europe, marketers with a global user base should pay attention to this change. Let's explore the Digital Markets Act (DMA) and its impact on our future marketing strategies.