User Acquisition

Explore our articles about user acquisition.

You can now measure app installs and purchases from ChatGPT Ads with Airbridge

You can now measure app installs and purchases from ChatGPT Ads with Airbridge

OpenAI named Airbridge as an attribution partner for ChatGPT Ads. Learn how to measure app installs, sign-ups, and purchases from ChatGPT Ads and send conversion data back via postback.

|9 min read
Spark Ads for Subscription Apps: How to Boost Organic TikTok Winners and Measure Subscribers

Spark Ads for Subscription Apps: How to Boost Organic TikTok Winners and Measure Subscribers

Spark Ads let you boost organic TikTok winners, from your own account or a creator's. Here's how subscription apps pick winners and measure subscribers.

|5 min read
Ad Clicks but No Sign-Ups? Track Every Step Between Your Ad and Your App

Ad Clicks but No Sign-Ups? Track Every Step Between Your Ad and Your App

Clicks with no sign-ups usually means a leak between the ad and the app. Here's how to track every step and fix the biggest drop first, with a real example.

|5 min read
Best Organic vs Paid Attribution for Running App

Best Organic vs Paid Attribution for Running App

Runners recruit runners, so organic numbers hide a lot. Here is how to pull clubs, races, and creators out of the organic pile.

|7 min read
Best Meta Attribution for Productivity App

Best Meta Attribution for Productivity App

Productivity apps often convert weeks after install. Here is what to look for in Meta attribution, what the data shows, and how six tools compare.

|7 min read
Best Meta Attribution for Fitness App

Best Meta Attribution for Fitness App

Fitness installs spike in January and fade fast. Here is what to check in a Meta attribution tool, what the app data shows, and where Airbridge Core falls short.

|7 min read
Best LTV Prediction for Language Learning App

Best LTV Prediction for Language Learning App

A 180-day prediction window ends before an annual plan renews. Here is how language learning apps should judge LTV prediction, with limits stated plainly.

|7 min read
Best Apple Search Ads Attribution for Meditation App

Best Apple Search Ads Attribution for Meditation App

A meditation app needs Apple Ads results tied to trials and repeat use. See what the data shows for this market and how six tools compare.

|8 min read
How to Track Cost per Install By Channel for a Mobile App

How to Track Cost per Install By Channel for a Mobile App

Each ad network reports its own installs, and the totals never agree. Airbridge syncs spend from Google Ads, Meta Ads, Apple Ads, and TikTok and shows one consistent cost per install by channel and campaign.

|8 min read
We Are a Small Consumer App Stuck on an Enterprise MMP. What Should We Switch To?

We Are a Small Consumer App Stuck on an Enterprise MMP. What Should We Switch To?

What a small consumer app should look for when leaving an enterprise MMP, how the options compare, and how to plan the switch.

|8 min read
What Tool Shows the Funnel From Install to Subscription?

What Tool Shows the Funnel From Install to Subscription?

Airbridge shows the install-to-subscription funnel by channel and campaign in its Funnel Report. Start Trial and Subscribe are standard events, so you can see drop-off from install to payment without custom events.

|9 min read
How Do I Track Which Ad Channels Give the Best Cost per Install?

How Do I Track Which Ad Channels Give the Best Cost per Install?

The best cost per install does not always come from the best channel. Airbridge shows CPI for Google Ads, Meta Ads, Apple Ads, and TikTok in one dashboard, then follows users to trial, subscription, and ROAS.

|7 min read
How to Track Reddit, Indie Hackers and Blog Posts to App Installs

How to Track Reddit, Indie Hackers and Blog Posts to App Installs

Community posts bring attention, but do they bring subscribers? Here's how solo founders measure Reddit, Indie Hackers and blog posts down to trials.

|5 min read
Attribution for Privacy-First Apps: Measuring Growth With Minimal Tracking

Attribution for Privacy-First Apps: Measuring Growth With Minimal Tracking

Privacy-first apps can still learn which channels work. Here's what Apple, Google and your own app can measure without invasive tracking.

|5 min read
Subscription App Payback Period: What to Do When CAC Beats the First Payment

Subscription App Payback Period: What to Do When CAC Beats the First Payment

Paying more for a subscriber than their first payment isn't always a loss. Here's the payback math for monthly and annual plans, with a worked example.

|5 min read
Do You Need an MMP If You Use RevenueCat? How Subscription and Attribution Tools Fit Together

Do You Need an MMP If You Use RevenueCat? How Subscription and Attribution Tools Fit Together

RevenueCat tells you what you earn. An MMP tells you which campaign or creator brought each subscriber. Here's when a subscription app needs both.

|5 min read
Mobile Attribution With Month-to-Month Billing

Mobile Attribution With Month-to-Month Billing

Early-stage startups that cannot commit to annual contracts still need mobile attribution. Airbridge Core Plan starts at $40+/mo with month-to-month billing and no annual contract.

|5 min read
How to Set Up Deeplinks for TikTok and Meta App Install Ads

How to Set Up Deeplinks for TikTok and Meta App Install Ads

Learn how to set up deeplinks for TikTok and Meta app install ads. Route users to specific screens, boost conversions, and maximize ROAS. Start now.

|10 min read

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